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An embarrassment of riches: The seduction of postfeminism in the academy
Abstract
Given critiques of postfeminism as a neoliberal and patriarchal discourse that has taken considerable tolls on professional life, its popularity in organisational practice seems out of place. This article explores the processes of postfeminism through an autoethnographic inquiry of my experiences working as a research fellow at a leadership research centre in Australia. In theorising from my narrative accounts as an early career scholar, I offer a view into the entangled processes of postfeminist knowledge production and my own making as a postfeminist subject. In doing so, I attempt to illustrate the seductive appeal of postfeminism as an ostensibly empowering process that ultimately preserves White elite class patriarchal power.
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“As Liu (2019) demonstrates, transformative female leaders do not merely respond to cultural expectations but actively redefine them through strategic communication and symbolic representation.”
From Transcending Boundaries: Sushma Swaraj and the Multidimensional Paradigm of Women's Empowerment in Political Leadership (2025) · cites this paper as Liu (2019)
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Metadata
- Authors
- Liu, H.
- Affiliations
- University of Technology Sydney (AU)
- Corresponding author
- Liu, Helena
- ORCID
- Liu, Helena
- Venue
- Organization
- Publisher
- SAGE Publications
- Published
- 2018-03-23
- Volume
- 26
- Issue
- 1
- Pages
- 20-37
- ISSN
- 1350-5084 (ISSN-L)
- 1461-7323
- OpenAlex
- W2793548750
- Cited by
- 47
- References
- 114
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 7 · 2023: 6 · 2022: 7 · 2021: 9 · 2020: 4 · 2019: 2 · 2018: 2
- FWCI
- 7.93
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Organization (publishedVersion)
- UTS ePRESS (University of Technology Sydney) (submittedVersion)
- Topics
- Social Sciences › Gender Studies › Gender and Feminist Studies
- Social Sciences › Gender Studies › Feminist Theory and Gender Studies
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Keywords
- postfeminism, neoliberalism, patriarchy, early-career researchers, academic work, leadership research, knowledge production, gender and academia
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