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An emergent algorithmic culture: The data-ization of online fandom in China
Abstract
The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicting online fandom on Weibo, a massive Chinese social media platform, I portray the data-ization of online fandom in China, arguing that the traffic data has been dematerialized as new affective object in fan–object relations, while digital fan culture has been constructed into a type of algorithmic culture.
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Sorted by citations
#girls help girls#: feminist discussions and affective heterotopia in patriarchal China
Yang, X., & Hu, N. (2024) · Feminist Media Studies · doi:10.1080/14680777.2023.2229967 · Cited by 29
“…exploited the platform algorithm that bounds up publicity with “traffic data” measured by the rates of hits, likes, comments and (re)posts etc (Yiyi Yin 2020, 478). and made use of the hype of this discursive space to attract more attention for those with less public resources (social, cultural,…”
Metadata
- Authors
- Yin, Y.
- Affiliations
- Beijing Normal University (CN)
- Corresponding author
- Yin, Yiyi
- ORCID
- Yin, Yiyi
- Venue
- International Journal of Cultural Studies
- Publisher
- SAGE Publications
- Published
- 2020-03-03
- Volume
- 23
- Issue
- 4
- Pages
- 475-492
- ISSN
- 1367-8779 (ISSN-L)
- 1460-356X
- OpenAlex
- W3009183354
- Cited by
- 136
- References
- 2
- Citations by year
- 2026: 17 · 2025: 29 · 2024: 33 · 2023: 14 · 2022: 36 · 2021: 4 · 2020: 2
- FWCI
- 16.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Cultural Studies (publishedVersion)
- Topics
- Social Sciences › Communication › Cultural Studies and Postmodernism
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Keywords
- online fandom, fandom, algorithmic culture, platform algorithms, affect, Weibo, social media, traffic data
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- Yin, Y. (2020). An emergent algorithmic culture: The data-ization of online fandom in China. International Journal of Cultural Studies. https://doi.org/10.1177/1367877920908269