Cited by 136Cultural Studies and PostmodernismMedia and Digital CommunicationDigital Economy and Work Transformation

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An emergent algorithmic culture: The data-ization of online fandom in China

Yin, Yiyi·2020·International Journal of Cultural Studies

Abstract

The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicting online fandom on Weibo, a massive Chinese social media platform, I portray the data-ization of online fandom in China, arguing that the traffic data has been dematerialized as new affective object in fan–object relations, while digital fan culture has been constructed into a type of algorithmic culture.

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Metadata

Authors
Yin, Y.
Affiliations
Beijing Normal University (CN)
Corresponding author
Yin, Yiyi
Venue
International Journal of Cultural Studies
Published
2020-03-03
Volume
23
Issue
4
Pages
475-492
ISSN
  • 1367-8779 (ISSN-L)
  • 1460-356X
OpenAlex
W3009183354
Cited by
136
References
2
Citations by year
2026: 17 · 2025: 29 · 2024: 33 · 2023: 14 · 2022: 36 · 2021: 4 · 2020: 2
FWCI
16.75
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Cultural Studies (publishedVersion)
Topics
  • Social Sciences › Communication › Cultural Studies and Postmodernism
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
Keywords
online fandom, fandom, algorithmic culture, platform algorithms, affect, Weibo, social media, traffic data

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CoChat. (2026). Citation check: An emergent algorithmic culture: The data-ization of online fandom in China. https://app.cochat.ai/papers/10.1177/1367877920908269
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Yin, Y. (2020). An emergent algorithmic culture: The data-ization of online fandom in China. International Journal of Cultural Studies. https://doi.org/10.1177/1367877920908269