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Cited by 265

The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.

Bottled Water: The pure commodity in the age of branding

Open access
Wilk, Richard·2006·Journal of Consumer Culture
DOI 10.1177/1469540506068681
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Abstract

Bottled water has become a pervasive global business, and bottled water consumption continues to increase rapidly, particularly in countries where clean potable tap water is available at very low or no cost. This article discusses the ways the rich cultural meanings of water are used in marketing and branding, and the forms of consumer resistance that oppose bottled water as a commodity. The contrast between tap water and bottled water can be seen as a reflection of a contest for authority and public trust between governments and corporations, in a context of heightened anxieties about risk and health. The article concludes that bottled water is a case where sound cultural logic leads to environmentally destructive behavior.

Overview

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Registry

Crossref · 10.1177/1469540506068681

Cites

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Citations

Cites

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Cited by

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Metadata

Authors
Wilk, R.
Venue
Journal of Consumer Culture
Publisher
SAGE Publications
Published
2006-11
Volume
6
Issue
3
Pages
303-325
ISSN
  • 1469-5405 (ISSN-L)
  • 1741-2900
DOI
10.1177/1469540506068681
OpenAlex
W2145496492
Cited by
265
References
33
FWCI
30.67
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Bottled Water: The pure commodity in the age of branding. https://app.cochat.ai/papers/10.1177/1469540506068681
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Wilk, R. (2006). Bottled Water: The pure commodity in the age of branding. Journal of Consumer Culture. https://doi.org/10.1177/1469540506068681

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.