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A kaleidoscopic view of the territorialized consumption of place

Cheetham, Fiona, McEachern, Morven G., Warnaby, Gary·2018·Marketing Theory
DOI 10.1177/1470593117724608
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Abstract

Drawing on Brighenti’s (2010, 2014) theoretical exposition of territorology, we extend current conceptualizations of place within the marketing literature by demonstrating that place is relationally constructed through territorializing consumption practices which continuously produce and sustain multifarious versions of place. In our fieldwork, we embrace a non-representational sensitivity and employ a multi-sensory ethnography, thus helping to illuminate the performative aspects of everyday life relating to people who use urban green spaces. Our analysis articulates three key facets relating to the process of territorializing consumption practices: (1) tangible and intangible elements of boundary making, (2) synchronicity of activities, and (3) sensual experiences. Taken together, these facets advance a kaleidoscopic perspective in which spatial, temporal and affective dimensions of the micro-practices of consumption territories-in-the-making are brought into view. Moreover, our empirical research adds an affective dimension to Brighenti’s theoretical elucidation of the formation and dissolution of territories, thereby incorporating sensual imaginations and bodily experiences into the assemblages of heterogeneous materials that sustain territories.

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  • Cheetham et al. propose that the complex kaleidoscopic nature of a place should be celebrated, building on Agnew's three-way definition of place joining location, locale, and sense of place.

    “Cheetham et al. (2018:4) propose that the 'complex kaleidoscopic nature of a place' should be celebrated, building on Agnew's (1987) three-way definition of place, which joins location, a fixed point on the earth's surface; locale, the physical social setting; and sense of place, subjective and emotional attachments ascribed to places.”

    From Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective (2025) · cites this paper as Cheetham et al., 2018

    The Introduction quotes the call to “celebrate the complex, kaleidoscopic nature of a place,” credits it to Warnaby and Medway (2013), and adopts the kaleidoscope as a metaphor. The Discussion develops that metaphor, but the passages in our copy do not show the authors building it on Agnew’s three-part definition of place. (LLM, conf=0.86)

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  • The study's results align closely with Alexander and Blazquez Cano's (2020) theme of shifting from scalability to appropriateness and Cheetham et al.'s (2018) vision of kaleidoscope place with a detachment from physicality.

    “Our results align closely with Alexander and Blazquez Cano's (2020:5) theme of 'shifting from scalability to appropriateness' and Cheetham et al.'s (2018) vision of kaleidoscope place with a detachment from physicality (Gieryn, 2000).”

    From Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective (2025) · cites this paper as Cheetham et al.'s (2018)

    The Introduction and Discussion describe a kaleidoscopic view of place as dynamic and relational, rather than a fixed physical container or discrete object. But the paper does not detach place from physicality: its account of place-making includes bodies, spaces, objects, and other material elements. No page numbers are available in our copy. (LLM, conf=0.85)

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Authors
Cheetham, F., McEachern, M. G., & Warnaby, G.
Affiliations
  • University of Huddersfield, UK
  • Manchester Metropolitan University, UK
ORCID
McEachern, Morven G.
Venue
Marketing Theory
Publisher
SAGE Publications
Published
2018-03-28
Volume
18
Issue
4
Pages
473-492
ISSN
  • 1470-5931
  • 1741-301X
DOI
10.1177/1470593117724608
Cited by
33
References
0
Language
en
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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