The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.
Culture and the Home-Field Disadvantage
Abstract
The home-field disadvantage refers to the disadvantage inherent in research that takes a particular cultural group as the starting point or standard for research, including cross-cultural research. We argue that home-field status is a serious handicap that often pushes researchers toward deficit thinking, however good the researchers' intentions may be. In this article, we aim to make this home-field bias more explicit and, in doing so, more avoidable. We discuss three often-overlooked disadvantages that result from this home-field status: the problem of marked versus unmarked culture, the problem of homogenous versus heterogeneous culture, and the problem of regression toward the mean. We also recommend four interventions researchers can apply to avoid the home-field disadvantage or, at the least, attenuate its deleterious effects.
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“As demonstrated in this definition, the conventional medical paradigm implicitly assumes the existence of a typical or ‘normal’ level of ability that is held up as the ideal ‘state of health’; those who enjoy this state are taken as the normative standard and any other is unfavourably compared with it (Akhtar & Jaswal, 2013; Medin, Bennis, & Chandler, 2010).”
From Annual Research Review: Shifting from ‘normal science’ to neurodiversity in autism science (2022) · cites this paper as Medin, Bennis, & Chandler, 2010
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“Writing as if variation does not exist downplays the importance of sampling broadly, and may lead to inappropriately aggregating across diverse groups or treating underrepresented groups as deficient (19,49).”
From Generic language in scientific communication (2019) · cites this paper as [19]
Citations
Cites
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WEIRD languages have misled us, too
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Research works printed but not linked: 2
- Canadian Institute for Health Research, 2007, CIHR guidelines for health research involving Aboriginal people
- Ross N., 2004, Culture and cognition: Implications for theory and method
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Davis, H. E. (2025) · Open Book Publishers · doi:10.11647/obp.0440.01
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Children and adults are examples, respectively, of marked and unmarked social categories
Bennis, W. M. (2026) · Behavioral and Brain Sciences · doi:10.1017/s0140525x25101957
Self-citationPadilla, M. I., Taverna, A. S., & Waxman, S. R. (2026) · Infancy · doi:10.1111/infa.70104
Metadata
- Authors
- Medin, D., Bennis, W., & Chandler, M.
- Affiliations
- Northwestern University (US)
- University of British Columbia (CA)
- Corresponding author
- Medin, Douglas
- Venue
- Perspectives on Psychological Science
- Publisher
- SAGE Publications
- Published
- 2010-11
- Volume
- 5
- Issue
- 6
- Pages
- 708-713
- ISSN
- 1745-6916 (ISSN-L)
- 1745-6924
- OpenAlex
- W2034727552
- Cited by
- 122
- References
- 29
- Citations by year
- 2026: 3 · 2025: 9 · 2024: 7 · 2023: 10 · 2022: 8 · 2021: 7 · 2020: 10 · 2019: 7 · 2018: 10 · 2017: 10 · 2016: 10 · 2015: 8 · 2014: 6 · 2013: 4 · 2012: 8
- FWCI
- 7.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Perspectives on Psychological Science (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Psychology Research and Bibliometrics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- deficit thinking, cross-cultural research, cultural homogeneity, cultural heterogeneity, regression to the mean, cultural bias in research
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