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“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity

Open access
Abidin, Crystal·2016·Social Media + Society

Abstract

Taking seriously the global trend of selfies becoming marketable and entangled in ecologies of commerce, this article looks at Influencers who have emerged as (semi-)professional selfie-producers and for whom taking selfies is a purposively commercial, thoughtful, and subversive endeavor. Based on in-depth ethnographic fieldwork and grounded theory analysis, I examine Influencers’ engagements with selfies on Instagram and their appropriations of selfies as salable objects, as tacit labor, and as an expression of contrived authenticity and reflexivity. Through these practices, Influencers achieve “subversive frivolity,” which I define as the under-visibilized and under-estimated generative power of an object or practice arising from its (populist) discursive framing as marginal, inconsequential, and unproductive.

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Crossref · 10.1177/2056305116641342

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Citations

Cites

Research works printed but not linked: 27

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Metadata

Authors
Abidin, C.
Venue
Social Media + Society
Published
2016-04-01
Volume
2
Issue
2
ISSN
2056-3051 (ISSN-L)
OpenAlex
W2312204114
Cited by
677
References
2
FWCI
85.89
Type
journal article
Language
en
Open access
gold
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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