Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach
Open accessAbstract
E-commerce and social media integration are becoming increasingly popular throughout the world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) environment, trust also plays a vital role in consumers’ purchase intentions. This research aims to achieve consistent findings regarding the concise effect of trust on consumers’ purchase intention and the moderating effect of SC constructs in social commerce platforms. A meta-analysis, including 20 effect sizes from 19 studies, investigated the association between trust and consumers’ purchase intention. The outcomes demonstrate that trust positively influences consumers’ purchase intentions. Meanwhile, moderation analysis points out that trust in sellers has a larger significant effect than other trust objects. Meanwhile, consumers in forums and communities can gain more trust, affecting their purchase intentions. In terms of website types, trust has a similar influence on purchase intention.
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Perceived trust positively promotes users' spontaneous buying intention.
“existing empirical research demonstrates that perceived trust can positively promote users' S-BI.”
Cites
A trust model for consumer Internet shopping
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“Other findings revealed that trust drives customer engagement in sellers due to utilitarian and hedonic values (Wongkitrungrueng & Assarut, 2020).”
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How Do Fresh Live Broadcast Impact Consumers’ Purchase Intention? Based on the SOR Theory
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- Authors
- Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M.
- Affiliations
- Zhengzhou University of Light Industry (CN)
- Jiangsu University (CN)
- Air University (PK)
- Khwaja Fareed University of Engineering and Information Technology (PK)
- Corresponding author
- Shahzad, Fakhar
- Venue
- Sage Open
- Publisher
- SAGE Publications
- Published
- 2022-04
- Volume
- 12
- Issue
- 2
- ISSN
- 2158-2440 (ISSN-L)
- OpenAlex
- W4293108603
- Cited by
- 164
- References
- 8
- Citations by year
- 2026: 58 · 2025: 50 · 2024: 29 · 2023: 21 · 2022: 6
- FWCI
- 22.17
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- SAGE Open (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Greater South Information System
- Funders
- General Project of Humanities and Social Science Research in Colleges and Universities in Henan Province (2022-ZZJH-420)
- Key Funded Project of Educational Reform Research and Practice of Zhengzhou University of Light Industry (Zhengzhou University of Light Industry Educational Reform [2021] No. 1, 033)
- Key Program of Teaching Reform in Higher Education of Heilongjiang Province (SJGZ20200148)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- trust, purchase intention, social commerce, consumer behavior, seller trust, online forums, online communities, e-commerce platforms, Web 2.0, moderating effect
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