The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
It Depends: A Contingency Theory of Accommodation in Public Relations
Abstract
We argue here for a contingency theory of accommodation in public relations based on a continuum from pure accommodation to pure advocacy. The theory posits that antecedent, mediating, and moderating variables lead to greater or lesser accommodation. We identify 87 variables for inclusion in the matrix of factors affecting the degree of accommodation undertaken by public relations practitioners. We offer the theory as an alternative to the normative theory of excellence in public relations based on the two-way symmetrical model.
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Cites
The norm of reciprocity: A preliminary statement
Gouldner, A. W. (1960) · American Sociological Review · doi:10.2307/2092623 · Cited by 12,001
Organizational Structure, Environment and Performance: The Role of Strategic Choice
Child, J. (1972) · Sociology · doi:10.1177/003803857200600101 · Cited by 4,790
Blake, R. R., & Mouton, J. S. (1994) · Medical Entomology and Zoology · Cited by 1,566
Conflict Resolution Processes in Contractual Channels of Distribution
Dant, R. P., & Schul, P. L. (1992) · Journal of Marketing · doi:10.1177/002224299205600105 · Cited by 380
Value Differences and Conflict Resolution
Druckman, D., & Broome, B. J. (1991) · Journal of Conflict Resolution · doi:10.1177/0022002791035004001 · Cited by 66
Ethics and professional persuasive communications
Barney, R. D., & Black, J. (1994) · Public Relations Review · doi:10.1016/0363-8111(94)90038-8 · Cited by 51
Corporate Issues Management: Theoretical Underpinnings and Research Foundations
Heath, R. L. (1990) · Public Relations Research Annual · doi:10.1207/s1532754xjprr0201-4_2 · Cited by 43
Cited by
Dialogic Engagement: Clarifying Foundational Concepts
Taylor, M., & Kent, M. L. (2014) · Journal of Public Relations Research · doi:10.1080/1062726x.2014.956106 · Cited by 709
The International Encyclopedia of Communication
(2008) · Wiley eBooks · doi:10.1002/9781405186407 · Cited by 490
Metadata
- Authors
- Cancel, A. E., Cameron, G. T., Sallot, L. M., & Mitrook, M. A.
- Venue
- Journal of Public Relations Research
- Publisher
- Informa UK Limited
- Published
- 1997-01
- Volume
- 9
- Issue
- 1
- Pages
- 31-63
- ISSN
- 1062-726X (ISSN-L)
- 1532-754X
- OpenAlex
- W2034435403
- Cited by
- 321
- References
- 7
- FWCI
- 21.37
- Type
- journal article
- Language
- en
- Open access
- closed
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- Cancel, A. E., Cameron, G. T., Sallot, L. M., & Mitrook, M. A. (1997). It Depends: A Contingency Theory of Accommodation in Public Relations. Journal of Public Relations Research. https://doi.org/10.1207/s1532754xjprr0901_02
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
