The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Brand Equity as a Signaling Phenomenon
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Citations
Cites
A New Approach to Consumer Theory
Lancaster, K. J. (1966) · Journal of Political Economy · doi:10.1086/259131 · Cited by 8,471
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Goldberg, M. E., & Hartwick, J. (1990) · Journal of Consumer Research · doi:10.1086/208547 · Cited by 444
Cited by
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Atkinson, L., & Rosenthal, S. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.834803 · Cited by 620
Hur, W.-M., Kim, H., & Woo, J. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1910-0 · Cited by 538
Alcañiz, E. B., Cáceres, R. C., & Pérez, R. C. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0461-x · Cited by 291
Prepurchase Attribute Verifiability, Source Credibility, and Persuasion
Jain, S. P., & Posavac, S. S. (2001) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1103_03 · Cited by 154
Riskos, K., Dekoulou, P. (., Mylonas, N., & Tsourvakas, G. (2021) · Sustainability · doi:10.3390/su13126867 · Cited by 116
Northey, G., Hunter, V., Mulcahy, R., Choong, K., & Mehmet, M. (2022) · International Journal of Bank Marketing · doi:10.1108/ijbm-09-2021-0439 · Cited by 95
Building customer loyalty in retail banking: a serial-mediation approach
Kamath, P. R., Pai, Y. P., & Prabhu, N. K. P. (2019) · International Journal of Bank Marketing · doi:10.1108/ijbm-01-2019-0034 · Cited by 85
Managing the consumer-based brand equity process: A cross-cultural perspective
Chatzipanagiotou, K., Christodoulides, G., & Veloutsou, C. (2019) · International Business Review · doi:10.1016/j.ibusrev.2018.10.005 · Cited by 82
Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting
Zhang, B., Ritchie, B., Mair, J., & Driml, S. (2019) · Journal of Travel Research · doi:10.1177/0047287518775781 · Cited by 79
Schindler, D., Maiberger, T., Koschate-Fischer, N., & Hoyer, W. D. (2024) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-023-00987-7 · Cited by 48
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy
Iovino, R., Testa, F., & Iraldo, F. (2024) · Journal of Advertising · doi:10.1080/00913367.2023.2175279 · Cited by 30
Individual attitudes on food quality and safety: Empirical evidence on EU countries
Baiardi, D., Puglisi, R., & Scabrosetti, S. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2015.11.011 · Cited by 26
Building customer-based brand equity of domestic brands: Role of brand equity dimensions
Sharma, R. (2017) · Metamorphosis: A Journal of Management Research · doi:10.1177/0972622517702187 · Cited by 19
In Storage, Yet on Display: An Empirical Investigation of Robots' Value as Social Signals
Beane, M. I. (2020) · Proceedings of the 2020 ACM/IEEE International Conference on Human-Robot Interaction · doi:10.1145/3319502.3374775 · Cited by 17
Damaj, A., & Nofal, R. (2026) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer21040112 · Cited by 8
Metadata
- Authors
- Erdem, T., & Swait, J.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 1998-01
- Volume
- 7
- Issue
- 2
- Pages
- 131-157
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W1968242447
- Cited by
- 1,957
- References
- 3
- FWCI
- 37.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
