It's a Blog, Blog, Blog World: Users and Uses of Weblogs
Abstract
This study surveyed 3,747 Weblog readers online from April 23, 2003, to May 22, 2003, to examine their motives for using Weblogs. Weblog users tend to be young, highly educated men with high incomes. Respondents report moderate to high levels of trust in government, high self-efficacy, and high interest in political and general news. A factor analysis revealed six primary motivations for accessing Weblogs: information seeking and media check, convenience, personal fulfillment, political surveillance, social surveillance, and expression and affiliation. Additionally, hierarchical regression found that political involvement predicted all six Weblog motivations. Further, each of the independent variables predicted at least one of the Weblog motivations.
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Media use in the context of UGM is different from traditional media use and even Internet use in general because UGM involves content creation and audience participation.
“Besides, we echo past research (e.g: [72] [73] [23] ) that claim media use in the context of UGM is different from traditional media use and even Internet use in general because UGM involves content creation and audience participation.”
From Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage (2020) · cites this paper as [73]
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References 32 · Cited by 176
- Authors
- Kaye, B.
- Corresponding author
- Kaye, Barbara
- ORCID
- Kaye, Barbara
- Venue
- Atlantic Journal of Communication
- Publisher
- Informa UK Limited
- Published
- 2005-06-01
- Volume
- 13
- Issue
- 2
- Pages
- 73-95
- ISSN
- 1545-6870 (ISSN-L)
- OpenAlex
- W2072932340
- Cited by
- 176
- References
- 32
- Citations by year
- 2026: 2 · 2025: 2 · 2023: 5 · 2022: 5 · 2021: 5 · 2020: 7 · 2019: 8 · 2018: 7 · 2017: 16 · 2016: 8 · 2015: 14 · 2014: 11 · 2013: 18 · 2012: 14
- FWCI
- 15.48
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Atlantic Journal of Communication (publishedVersion)
- Topics
- Social Sciences › Communication › Social Media and Politics
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Communication › Media Studies and Communication
- Keywords
- blogs, blog readers, user motivation, political participation, information seeking, convenience, political surveillance, social surveillance, self-efficacy, public trust in government, user demographics
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