Cited by 191Society, Economy, and Ethics ResearchEconomic Theory and InstitutionsHistorical Economic and Legal Thought

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Reclaiming Virtue Ethics for Economics

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Bruni, Luigino, Sugden, Robert·2013·Journal of Economic Perspectives

Abstract

Virtue ethics is an important strand of moral philosophy, and a significant body of philosophical work in virtue ethics is associated with a radical critique of the market economy and of economics. Expressed crudely, the charge sheet is this: The market depends on instrumental rationality and extrinsic motivation; market interactions therefore fail to respect the internal value of human practices and the intrinsic motivations of human actors; by using market exchange as its central model, economics normalizes extrinsic motivation, not only in markets but also in social life more generally; therefore economics is complicit in an assault on virtue and on human flourishing. We will argue that this critique is flawed, both as a description of how markets actually work and as a representation of how classical and neoclassical economists have understood the market. We show how the market and economics can be defended against the critique from virtue ethics, and crucially, this defense is constructed using the language and logic of virtue ethics. Using the methods of virtue ethics and with reference to the writings of some major economists, we propose an understanding of the purpose (telos) of markets as cooperation for mutual benefit, and identify traits that thereby count as virtues for market participants. We conclude that the market need not be seen as a virtue-free zone.

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  • Bruni and Sugden accept Smith's view that the specific goods generated for others by self-interested market activity are neither intended nor foreseen, but argue that the more general good of mutual benefit is intended and foreseen.

    “While Bruni and Sugden accept Adam Smith's view that the specific goods generated for others by self- interested market activity are neither intended nor foreseen, their argument is that the more general good of mutual benefit is intended and foreseen.”

    From Alasdair MacIntyre and Adam Smith on markets, virtues and ends in a capitalist economy (2023) · cites this paper as Bruni & Sugden,2013

    In “The Telos of the Market,” Bruni and Sugden describe Smith’s account of socially beneficial consequences arising unintentionally from self-interested activity. Their introduction says a virtuous market participant intends transactions to be mutually beneficial. The copy does not establish the claim’s further distinction that specific goods generated for others are neither intended nor foreseen, or that mutual benefit is foreseen. (LLM, conf=0.82)

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  • Bruni and Sugden's novel contribution is viewing the market as practice-oriented to the good of mutual benefit.

    “The novel element in their contribution is viewing the market as practice- oriented to the good of mutual benefit.”

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References 56 · Cited by 191

Research works printed but not linked: 15

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Metadata

Authors
Bruni, L., & Sugden, R.
Affiliations
  • Libera Università Maria SS. Assunta (IT)
  • University of East Anglia (GB)
Venue
Journal of Economic Perspectives
Published
2013-11-01
Volume
27
Issue
4
Pages
141-164
ISSN
0895-3309 (ISSN-L)
OpenAlex
W2119745766
Cited by
191
References
56
Citations by year
2026: 21 · 2025: 8 · 2024: 10 · 2023: 16 · 2022: 18 · 2021: 18 · 2020: 13 · 2019: 30 · 2018: 14 · 2017: 16 · 2016: 3 · 2015: 15 · 2014: 4 · 2013: 4
FWCI
26.85
Type
journal article
Language
en
Open access
Locations
  • The Journal of Economic Perspectives (publishedVersion)
  • UEA Digital Repository (University of East Anglia) (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
Economic and Social Research Council (ES/K002201/1, ES/H004831/1)
Topics
  • Social Sciences › Sociology and Political Science › Society, Economy, and Ethics Research
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Historical Economic and Legal Thought
Keywords
virtue ethics, instrumental rationality, extrinsic motivation, intrinsic motivation, eudaimonia, cooperation, neoclassical economics, classical economics, market exchange

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