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Choosing How to Compete: Strategies and Tactics in Standardization
Abstract
In a network industry, each firm must decide whether or not it wants its product to be compatible with those of rivals. This horizontal compatibility strategy determines whether competition is a battle to establish a standard or the more conventional competition within a standard. The two forms of competition involve different tactics and may differ in the extent to which they dissipate industry profits. In some cases, all firms in an industry may prefer the same form of competition. In other cases, firms may prefer different forms of competition and either may prevail.
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Citations
Cited by
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Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998) · Journal of Marketing · doi:10.1177/002224299806200102 · Cited by 2,357
West, J. (2003) · Research Policy · doi:10.1016/s0048-7333(03)00052-0 · Cited by 854
Platform competition: Strategic trade‐offs in platform markets
Cennamo, C., & Santalo, J. (2013) · Strategic Management Journal · doi:10.1002/smj.2066 · Cited by 780
Why Open Source software can succeed
Bonaccorsi, A., & Rossi, C. (2003) · Research Policy · doi:10.1016/s0048-7333(03)00051-9 · Cited by 678
Reinecke, J., Manning, S., & von Hagen, O. (2012) · Organization Studies · doi:10.1177/0170840612443629 · Cited by 513
Metadata
- Authors
- Besen, S. M., & Farrell, J.
- Venue
- Journal of Economic Perspectives
- Publisher
- American Economic Association
- Published
- 1994-05-01
- Volume
- 8
- Issue
- 2
- Pages
- 117-131
- ISSN
- 0895-3309 (ISSN-L)
- OpenAlex
- W2052145200
- Cited by
- 862
- References
- 0
- FWCI
- 32.29
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Choosing How to Compete: Strategies and Tactics in Standardization. https://app.cochat.ai/papers/10.1257/jep.8.2.117
- The paper
- Besen, S. M., & Farrell, J. (1994). Choosing How to Compete: Strategies and Tactics in Standardization. Journal of Economic Perspectives. https://doi.org/10.1257/jep.8.2.117
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
