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Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality

Dennis, Alan R., Kinney, Susan T.·1998·Information Systems Research

Abstract

Media richness theory argues that performance improves when team members use “richer” media for equivocal tasks. This experiment studied the effects of media richness on decision making in two-person teams using “new media” (i.e., computer-mediated and video communication). Media richness was varied based on multiplicity of cues and immediacy of feedback. Subjects perceived differences in richness due to both cues and feedback, but matching richness to task equivocality did not improve decision quality, decision time, consensus change, or communication satisfaction. Use of media providing fewer cues (i.e., computer mediated communication) led to slower decisions and more so for the less equivocal task. In short, the results found no support for the central proposition of media richness theory; matching media richness to task equivocality did not improve performance.

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Metadata

Authors
Dennis, A. R., & Kinney, S. T.
Venue
Information Systems Research
Published
1998-09
Volume
9
Issue
3
Pages
256-274
ISSN
  • 1047-7047 (ISSN-L)
  • 1526-5536
OpenAlex
W2139115720
Cited by
1,018
References
5
FWCI
22.67
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality. https://app.cochat.ai/papers/10.1287/isre.9.3.256
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Dennis, A. R., & Kinney, S. T. (1998). Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality. Information Systems Research. https://doi.org/10.1287/isre.9.3.256

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