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Why the Bass Model Fits without Decision Variables
Abstract
Over a large number of new products and technological innovations, the Bass diffusion model (Bass 1969) describes the empirical adoption curve quite well. In this study, we generalize the Bass model to include decision variables such as price and advertising. The generalized model reduces to the Bass model as a special case and explains why the Bass model works so well without including decision variables. We compare our generalized Bass model to other approaches from the literature for including decision variables into diffusion models, and our results provide both theoretical and empirical support for the generalized Bass model. We also show how our generalized Bass model can be used for product planning purposes.
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Citations
Cited by
Di Benedetto, C. A. (2015) · Wiley Encyclopedia of Management · doi:10.1002/9781118785317.weom130016 · Cited by 1,051
Rai, V., & Robinson, S. A. (2015) · Environmental Modelling & Software · doi:10.1016/j.envsoft.2015.04.014 · Cited by 335
Sun, S., Xiong, C., & Chang, V. (2019) · International Journal of Enterprise Information Systems · doi:10.4018/ijeis.2019010102 · Cited by 11
Metadata
- Authors
- Bass, F. M., Krishnan, T. V., & Jain, D. C.
- Venue
- Marketing Science
- Published
- 1994-08
- Volume
- 13
- Issue
- 3
- Pages
- 203-223
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W1983795980
- Cited by
- 838
- References
- 0
- FWCI
- 7.81
- Type
- journal article
- Language
- en
- Open access
- closed
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Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Why the Bass Model Fits without Decision Variables. https://app.cochat.ai/papers/10.1287/mksc.13.3.203
- The paper
- Bass, F. M., Krishnan, T. V., & Jain, D. C. (1994). Why the Bass Model Fits without Decision Variables. Marketing Science. https://doi.org/10.1287/mksc.13.3.203
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
