The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Bayesian Statistics and Marketing
Abstract
Bayesian methods have become widespread in marketing literature. We review the essence of the Bayesian approach and explain why it is particularly useful for marketing problems. While the appeal of the Bayesian approach has long been noted by researchers, recent developments in computational methods and expanded availability of detailed marketplace data has fueled the growth in application of Bayesian methods in marketing. We emphasize the modularity and flexibility of modern Bayesian approaches. The usefulness of Bayesian methods in situations in which there is limited information about a large number of units or where the information comes from different sources is noted. We include an extensive discussion of open issues and directions for future research.
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Cites
Gelman, A., Carlin, J. B., Stern, H. S., & Rubin, D. B. (2003) · doi:10.1201/9780429258480 · Cited by 27,276
Sampling-based approaches to calculating marginal densities
Gelfand, A. E., & Smith, A. F. M. (1990) · Journal of the American Statistical Association · doi:10.1080/01621459.1990.10476213 · Cited by 6,606
Bernardo, J. M., & Smith, A. F. M. (1994) · Wiley Series in Probability and Statistics · doi:10.1002/9780470316870 · Cited by 2,178
Parametric empirical Bayes inference: theory and applications
Morris, C. N. (1983) · Journal of the American Statistical Association · doi:10.1080/01621459.1983.10477920 · Cited by 1,448
The Value of Purchase History Data in Target Marketing
Rossi, P. E., McCulloch, R. E., & Allenby, G. M. (1996) · Marketing Science · doi:10.1287/mksc.15.4.321 · Cited by 754
Self-citationBrand and Quantity Choice Dynamics Under Price Uncertainty
Erdem, T., Imai, S., & Keane, M. P. (2003) · Quantitative Marketing and Economics · doi:10.1023/a:1023536326497 · Cited by 331
Cited by
Jackson, A. L., Inger, R., Parnell, A. C., & Bearhop, S. (2011) · Journal of Animal Ecology · doi:10.1111/j.1365-2656.2011.01806.x · Cited by 3,231
Marketing Analytics for Data-Rich Environments
Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing · doi:10.1509/jm.15.0413 · Cited by 1,261
Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue
Ghose, A., Ipeirotis, P. G., & Li, B. (2014) · Management Science · doi:10.1287/mnsc.2013.1828 · Cited by 299
Forecasting and operational research: a review
Fildes, R., Nikolopoulos, K., Crone, S. F., & Syntetos, A. A. (2008) · Journal of the Operational Research Society · doi:10.1057/palgrave.jors.2602597 · Cited by 287
Alternative Models for Capturing the Compromise Effect
Kivetz, R., Netzer, O., & Srinivasan, V. (2004) · Journal of Marketing Research · doi:10.1509/jmkr.41.3.237.35990 · Cited by 285
Metadata
- Authors
- Rossi, P. E., & Allenby, G. M.
- Venue
- Marketing Science
- Published
- 2003-08
- Volume
- 22
- Issue
- 3
- Pages
- 304-328
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W3124354616
- Cited by
- 1,125
- References
- 6
- FWCI
- 16.30
- Type
- journal article
- Language
- en
- Open access
- closed
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