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A New Product Growth for Model Consumer Durables

Bass, Frank M.·2004·Management Science

Abstract

(This article originally appeared in Management Science, January 1969, Volume 15, Number 5, pp. 215–227, published by The Institute of Management Sciences.) A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets.

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Metadata

Authors
Bass, F. M.
Venue
Management Science
Published
2004-12
Volume
50
Issue
12_supplement
Pages
1825-1832
ISSN
  • 0025-1909 (ISSN-L)
  • 1526-5501
OpenAlex
W2130067743
Cited by
2,414
References
0
FWCI
86.45
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A New Product Growth for Model Consumer Durables. https://app.cochat.ai/papers/10.1287/mnsc.1040.0264
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Bass, F. M. (2004). A New Product Growth for Model Consumer Durables. Management Science. https://doi.org/10.1287/mnsc.1040.0264

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.