The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Quick Response in Manufacturer-Retailer Channels
Abstract
Quick Response (QR) is a movement in the apparel industry to shorten lead time. Under QR, the retailer has the ability to adjust orders based on better demand information. We study how a manufacturer-retailer channel impacts choices of production and marketing variables under QR in the apparel industry. Specifically, we build formal models of the inventory decisions of manufacturers and retailers both before and after QR. Our models allow us to address who wins and who loses under QR, and suggest actions such as service level, wholesale price and volume commitments that can be used to make QR profitable for both members of the channel, i.e., Pareto improving. Detailed discussions with a major retailer, and information from industry sources provide supporting evidence for the structure and conclusions of the model.
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Bergen, M., Dutta, S., & Walker, O. C. (1992) · Journal of Marketing · doi:10.1177/002224299205600301 · Cited by 1,105
Self-citation
Cited by
Supply Chain Coordination with Contracts
Cachon, G. P. (2003) · Handbooks in Operations Research and Management Science · doi:10.1016/s0927-0507(03)11006-7 · Cited by 2,683
The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior
Cachon, G. P., & Swinney, R. (2011) · Management Science · doi:10.1287/mnsc.1100.1303 · Cited by 687
Li, G., Li, L., Choi, T., & Sethi, S. P. (2020) · Journal of Operations Management · doi:10.1002/joom.1061 · Cited by 423
Multi‐Methodological Research in Operations Management
Choi, T., Cheng, T. C. E., & Zhao, X. (2016) · Production and Operations Management · doi:10.1111/poms.12534 · Cited by 206
Supply Chain Coordination under Uncertainty
(2011) · doi:10.1007/978-3-642-19257-9 · Cited by 95
Metadata
- Authors
- Iyer, A. V., & Bergen, M. E.
- Venue
- Management Science
- Published
- 1997-04
- Volume
- 43
- Issue
- 4
- Pages
- 559-570
- ISSN
- 0025-1909 (ISSN-L)
- 1526-5501
- OpenAlex
- W1990370774
- Cited by
- 523
- References
- 1
- FWCI
- 18.25
- Type
- journal article
- Language
- en
- Open access
- closed
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- Iyer, A. V., & Bergen, M. E. (1997). Quick Response in Manufacturer-Retailer Channels. Management Science. https://doi.org/10.1287/mnsc.43.4.559
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
