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Cited by 28Populism, Right-Wing MovementsRhetoric and Communication StudiesCultural and political discourse analysis

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

The Emotional Politics of Making America Great Again: Trump’s Working Class Appeals

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Schrock, Douglas, Dowd-Arrow, Benjamin, Erichsen, Kristen, Gentile, Haley, Dignam, Pierce·2017·Journal of Working-Class Studies
DOI 10.13001/jwcs.v2i1.6039
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Abstract

Real estate developer and reality TV star Donald Trump’s election to the presidency of the U.S. was a departure from politics as usual in many ways. Most notably, Trump received more white working-class support than any Republican presidential candidate since 1980. Using data from 44 Trump campaign rallies, we analyze Trump’s emotional messages encoded in his working class appeals. We find that Trump’s language (1) temporarily oriented audiences towards feeling shame or fear as a nation, (2) reoriented them towards feeling anger at the elites he blamed, and (3) ultimately promised they would feel safe and proud if he was elected. Trump’s emotional scripting seemed crafted to resonate with working class audiences feeling left behind from decades of bipartisan neoliberalism. We conclude by discussing limitations and potential avenues for future research.

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Metadata

Authors
Schrock, D., Dowd-Arrow, B., Erichsen, K., Gentile, H., & Dignam, P.
ORCID
Venue
Journal of Working-Class Studies
Publisher
University of Wyoming Libraries
Published
2017-06-01
Volume
2
Issue
1
Pages
5-22
ISSN
2475-4765 (ISSN-L)
DOI
10.13001/jwcs.v2i1.6039
OpenAlex
W3163209248
Cited by
28
References
11
Citations by year
2026: 1 · 2025: 3 · 2023: 3 · 2022: 2 · 2021: 9 · 2020: 4 · 2019: 4 · 2018: 2
FWCI
13.30
Type
journal article
Language
en
Open access
Licence
Locations
Journal of Working-Class Studies (publishedVersion, cc-by-nc)
Topics
  • Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
  • Social Sciences › Communication › Rhetoric and Communication Studies
  • Social Sciences › Linguistics and Language › Cultural and political discourse analysis
Keywords
Donald Trump, emotions in politics, working-class voters, campaign rallies, political rhetoric, shame, fear, anger, neoliberalism, Make America Great Again, white working class

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