The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Exploring a Customer Orientation: Free-Market Logic and College Students
Abstract
This article provides a synthesis of literature on the conceptualization of students as customers and connects the rise of this understanding of students to the expansion of free-market logic into higher education. It details the ways in which the customer orientation appears to be incongruent with the educational lives of college students, and explores the impacts of a customer orientation on students’ educational behaviors and decisions. The conclusion calls for reliable research on the extent to which students actually express a customer orientation and for efforts to resist this orientation and its inherently negative implications.
Overview
Integrity signals
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Moreover, these claims attributed to the display of the ACCSB seal only make sense in a neoliberal context, in which the benevolence of the market is taken for granted (Saunders, 2014).”
From U.S. Accreditation as International Accreditation: Casting U.S. Practices as Global Standards and "Best Practices" for Quality Assurance (2019) · cites this paper as Saunders, 2014
Citations
Cites
Neoliberalism and Applied Linguistics
Block, D., Gray, J., & Holborow, M. (2013) · doi:10.4324/9780203128121 · Cited by 527
Cited by
Blanco, G. (2019) · Proceedings of the 2019 AERA Annual Meeting · doi:10.3102/1439065 · Cited by 1
Metadata
- Authors
- Saunders, D. B.
- Corresponding author
- Saunders, Daniel B.
- ORCID
- Saunders, Daniel B.
- Venue
- The Review of Higher Education
- Publisher
- Project MUSE
- Published
- 2014-12
- Volume
- 37
- Issue
- 2
- Pages
- 197-219
- ISSN
- 0162-5748 (ISSN-L)
- 1090-7009
- OpenAlex
- W2063068844
- Cited by
- 71
- References
- 1
- Citations by year
- 2026: 5 · 2025: 4 · 2024: 6 · 2023: 6 · 2022: 3 · 2021: 5 · 2020: 8 · 2019: 9 · 2018: 4 · 2017: 10 · 2016: 5 · 2015: 3 · 2014: 3
- FWCI
- 21.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Review of higher education/The review of higher education (publishedVersion)
- Project Muse (Johns Hopkins University) (submittedVersion)
- Topics
- Social Sciences › Education › Higher Education Governance and Development
- Social Sciences › Education › Higher Education Research Studies
- Social Sciences › Education › University Challenges and Reforms
- Keywords
- customer orientation, students as customers, marketization of higher education, university students, educational behavior, student decision-making
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
