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Cited by 396

The DOI matches its Crossref record; 37 of the 37 references it cites were found in a registry or an index.

Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research

Open access
School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Cheah, Jun-Hwa, Thurasamy, Ramayah, School of Management, Universiti Sains Malaysia, Penang, Malaysia, Memon, Mumtaz Ali, NUST Business School, National University of Sciences and Technology, Islamabad Pakistan, Chuah, Francis, Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Malaysia, Ting, Hiram, Faculty of Hospitality and Tourism Management, UCSI University, Malaysia College of Business, Polytechnic University of the Philippines, Philippines·2020·Asian Journal of Business Research

Abstract

Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity effects (i.e., cross-cultural or gender differences) in a business research. We provide step-by-step guidelines to perform MGA using SmartPLS 3.3.2, including the assessment of measurement invariance using the measurement invariance of composite models (MICOM) procedure. We believe that this editorial will enable researchers and postgraduate students to conduct MGA with confidence to draw meaningful insights from the data and examine the differences across the groups under investigation.

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Metadata

Authors
School of Business and Economics, U. P. M., Cheah, J.-H., Thurasamy, R., School of Management, U. S. M., Memon, M. A., NUST Business School, N. U. O. S. A. T., Chuah, F., Othman Yeop Abdullah Graduate School of Business, U. U. M., Ting, H., & Faculty of Hospitality and Tourism Management, U. U.
Venue
Asian Journal of Business Research
Published
2020-12-31
Volume
10
Issue
3
ISSN
1178-8933 (ISSN-L)
OpenAlex
W3119120938
Cited by
396
References
37
Type
journal article
Language
en
Open access
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CoChat. (2026). Citation check: Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research. https://app.cochat.ai/papers/10.14707/ajbr.200087
The paper
School of Business and Economics, U. P. M., Cheah, J.-H., Thurasamy, R., School of Management, U. S. M., Memon, M. A., NUST Business School, N. U. O. S. A. T., Chuah, F., Othman Yeop Abdullah Graduate School of Business, U. U. M., Ting, H., & Faculty of Hospitality and Tourism Management, U. U. (2020). Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research. Asian Journal of Business Research. https://doi.org/10.14707/ajbr.200087

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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.