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Cited by 454

The DOI matches its Crossref record; 101 of the 101 references it cites were found in a registry or an index.

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Zeugner-Roth, Katharina Petra, Žabkar, Vesna, Diamantopoulos, Adamantios·2015·Journal of International Marketing

Abstract

Consumers’ preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests—in two countries—a conceptual model that assesses the relative influence of consumer ethnocentrism, national identity, and consumer cosmopolitanism on consumers’ product judgments and willingness to buy domestic and foreign products. Furthermore, the study develops an empirically based typology of consumer segments using these sociopsychological traits and subsequently profiles them on consumption-relevant variables. The findings reveal several undiscovered patterns regarding the interplay of consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior and offer managerial guidance on their relevance as segmentation variables.

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Metadata

Authors
Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A.
Venue
Journal of International Marketing
Published
2015-06
Volume
23
Issue
2
Pages
25-54
ISSN
  • 1069-031X (ISSN-L)
  • 1547-7215
OpenAlex
W1973317038
Cited by
454
References
101
FWCI
59.06
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. https://app.cochat.ai/papers/10.1509/jim.14.0038
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Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing. https://doi.org/10.1509/jim.14.0038

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.