The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Brand Love
Abstract
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be modeled as both first-order and higher-order structural models. A higher-order model yields seven core elements: self–brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, positive overall attitude valence, attitude certainty and confidence (strength), and anticipated separation distress. In addition to these seven core elements of brand love itself, the prototype includes quality beliefs as an antecedent of brand love and brand loyalty, word of mouth, and resistance to negative information as outcomes. Both the first-order and higher-order brand love models predict loyalty, word of mouth, and resistance better, and provide a greater understanding, than an overall summary measure of brand love. The authors conclude by presenting theoretical and managerial implications.
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Citations
Cites
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Cited by
Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017) · Journal of Travel Research · doi:10.1177/0047287515620567 · Cited by 924
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
Batra, R., & Keller, K. L. (2016) · Journal of Marketing · doi:10.1509/jm.15.0419 · Cited by 632
Self-citationMasuda, H., Han, S. H., & Lee, J. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.121246 · Cited by 576
The role of brand love in consumer-brand relationships
Albert, N., & Merunka, D. (2013) · Journal of Consumer Marketing · doi:10.1108/07363761311328928 · Cited by 512
Consumer brand relationships research: A bibliometric citation meta-analysis
Fetscherin, M., & Heinrich, D. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2014.06.010 · Cited by 477
Metadata
- Authors
- Batra, R., Ahuvia, A., & Bagozzi, R. P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2012-03
- Volume
- 76
- Issue
- 2
- Pages
- 1-16
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W4255798239
- Cited by
- 1,595
- References
- 10
- FWCI
- 79.22
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
