The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility
Abstract
Firms around the world often must manage and survive economic crises. Recent cases in Asia, Eastern Europe, and South America bear testimony to this point. As economic weak spots are integrated into the global economy, it is timely to develop an understanding of organizational capabilities that can help firms manage their way through such crises. The authors investigate the role of market orientation and strategic flexibility in helping Thai firms manage the recent Asian crisis. The results demonstrate the contingent nature of the influence of market orientation and strategic flexibility on firm performance after a crisis has occurred. As hypothesized, market orientation has an adverse effect on firm performance after a crisis. This effect is moderated by demand and technological uncertainty and is enhanced by competitive intensity. In contrast, strategic flexibility has a positive influence on firm performance after a crisis, which is enhanced by competitive intensity and moderated by demand and technological uncertainty. It seems that market orientation and strategic flexibility complement each other in their efficacy to help firms manage varying environmental conditions.
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Cites
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Cited by
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
Resolving the Capability–Rigidity Paradox in New Product Innovation
Atuahene-Gima, K. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.61 · Cited by 1,510
Hughes, M., & Morgan, R. E. (2007) · Industrial Marketing Management · doi:10.1016/j.indmarman.2006.04.003 · Cited by 1,147
Enterprise agility and the enabling role of information technology
Overby, E., Bharadwaj, A., & Sambamurthy, V (2006) · European Journal of Information Systems · doi:10.1057/palgrave.ejis.3000600 · Cited by 1,063
Mikalef, P., & Pateli, A. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2016.09.004 · Cited by 1,038
Metadata
- Authors
- Grewal, R., & Tansuhaj, P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2001-04
- Volume
- 65
- Issue
- 2
- Pages
- 67-80
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2036863282
- Cited by
- 1,140
- References
- 7
- FWCI
- 50.34
- Type
- journal article
- Language
- en
- Open access
- closed
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- Grewal, R., & Tansuhaj, P. (2001). Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility. Journal of Marketing. https://doi.org/10.1509/jmkg.65.2.67.18259
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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