The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Moral Identity and Judgments of Charitable Behaviors
Abstract
In several studies, the authors examine the potential to leverage a consumer's moral identity to enhance brand and company identification and promote goodwill through community relations. Studies 1a and 1b show that even when opportunity costs are equivalent (subjectively or economically), consumers who also have a highly self-important moral identity perceive the act of giving time versus money as more moral and self-expressive. The authors extend these findings to self-reported preferences and establish boundary conditions in two additional studies. Consumers with higher organizational status prefer to give money versus time, but this preference is weaker for those with a highly self-important moral identity (Study 2), and the preference for giving time versus money is more likely to emerge when the moral self is primed and the time given has a moral purpose (Study 3).
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Citations
Cites
Putnam, R. (2000) · doi:10.1145/358916.361990 · Cited by 17,114
The self-importance of moral identity
Aquino, K., & Reed, A. (2002) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.83.6.1423 · Cited by 3,522
Self-citationWho is this "We"? Levels of collective identity and self representations.
Brewer, M. B., & Gardner, W. (1996) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.71.1.83 · Cited by 3,401 · cited 1×
“Aquino and Reed’s traitbased definition of moral identity builds on the work of other writers (e.g., Brewer and Gardner 1996); they argue that traits are the loci of self-definition around which personal identities are structured.”
BackgroundThe ripple effect: emotional contagion and its influence on group behavior
Barsade, S. G. (2002) · Administrative Science Quarterly · doi:10.2307/3094912 · Cited by 3,361
Understanding and assessing the motivations of volunteers: A functional approach.
Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.74.6.1516 · Cited by 2,994
Religiosity and ethical behavior in organizations: a symbolic interactionist perspective
Weaver, G. R., & Agle, B. R. (2002) · The Academy of Management Review · doi:10.2307/4134370 · Cited by 954
Cited by
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
The Happiness of Giving: The Time-Ask Effect
Liu, W., & Aaker, J. (2008) · Journal of Consumer Research · doi:10.1086/588699 · Cited by 411
Time versus money: The role of perceived effort in consumers' evaluation of corporate giving
Langan, R., & Kumar, A. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.02.016 · Cited by 61
Monga, A., & Zor, O. (2019) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2018.04.011 · Cited by 35
Metadata
- Authors
- Reed, A., Aquino, K., & Levy, E.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2007-01
- Volume
- 71
- Issue
- 1
- Pages
- 178-193
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1965353199
- Cited by
- 551
- References
- 6
- FWCI
- 42.23
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
