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The Impact of the Internet on Information Search for Automobiles
Abstract
Using data from surveys of automobile buyers collected in 1990 and 2000 in a natural experiment setting, the authors study the determinants of use of the Internet as a source of information on automobiles, its impact on the use of other sources, and its impact on total search effort. The results indicate that the Internet draws attention in approximately the same proportion from other sources. The results also show that those who use the Internet to search for automobiles are younger and more educated and search more in general. However, the analysis also indicates that they would have searched even more if the Internet had not been present.
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Cited by
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Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2006.11.002 · Cited by 999
Huang, P., Lurie, N. H., & Mitra, S. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.55 · Cited by 760
Choice goal attainment and decision and consumption satisfaction
Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.234 · Cited by 371
Hongyoun Hahn, K., & Kim, J. (2009) · International Journal of Retail & Distribution Management · doi:10.1108/09590550910934272 · Cited by 247
Metadata
- Authors
- Ratchford, B. T., Lee, M.-S., & Talukdar, D.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2003-05
- Volume
- 40
- Issue
- 2
- Pages
- 193-209
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W3121164992
- Cited by
- 322
- References
- 0
- FWCI
- 46.26
- Type
- journal article
- Language
- en
- Open access
- closed
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- Ratchford, B. T., Lee, M.-S., & Talukdar, D. (2003). The Impact of the Internet on Information Search for Automobiles. Journal of Marketing Research. https://doi.org/10.1509/jmkr.40.2.193.19221
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