Cited by 356Neural and Behavioral Psychology StudiesDecision-Making and Behavioral EconomicsNeurotransmitter Receptor Influence on Behavior

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Appetitive and Aversive Goal Values Are Encoded in the Medial Orbitofrontal Cortex at the Time of Decision Making

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Plassmann, Hilke, O'Doherty, John P., Rangel, Antonio·2010·The Journal of Neuroscience

DOI 10.1523/jneurosci.0788-10.2010PMC PMC6634706

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Abstract

An essential feature of choice is the assignment of goal values (GVs) to the different options under consideration at the time of decision making. This computation is done when choosing among appetitive and aversive items. Several groups have studied the location of GV computations for appetitive stimuli, but the problem of valuation in aversive contexts at the time of decision making has been ignored. Thus, although dissociations between appetitive and aversive components of value signals have been shown in other domains such as anticipatory and outcome values, it is not known whether appetitive and aversive GVs are computed in similar brain regions or in separate ones. We investigated this question using two different functional magnetic resonance imaging studies while human subjects placed real bids in an economic auction for the right to eat/avoid eating liked/disliked foods. We found that activity in a common area of the medial orbitofrontal cortex and the dorsolateral prefrontal cortex correlated with both appetitive and aversive GVs. These findings suggest that these regions might form part of a common network.

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Authors: Plassmann, H., O'Doherty, J. P., & Rangel, A.
Affiliations: INSEAD (FR)
California Institute of Technology (US)
Corresponding author: Rangel, Antonio
ORCID: Plassmann, Hilke
Rangel, Antonio
Venue: The Journal of Neuroscience
Publisher: Society for Neuroscience
Published: 2010-08-11
Volume: 30
Issue: 32
Pages: 10799-10808
ISSN: 0270-6474 (ISSN-L)
1529-2401
DOI: 10.1523/jneurosci.0788-10.2010
PMC: PMC6634706
OpenAlex: W2150409513
Cited by: 356
References: 66
Citations by year: 2026: 6 · 2025: 11 · 2024: 16 · 2023: 15 · 2022: 9 · 2021: 21 · 2020: 20 · 2019: 25 · 2018: 23 · 2017: 26 · 2016: 30 · 2015: 30 · 2014: 34 · 2013: 39 · 2012: 24
FWCI: 17.21
Type: journal article
Language: en
Open access: hybrid
doi.org
Licence: cc-by-nc-sa
creativecommons.org/licenses/by-nc-sa/4.0/ (vor, 184 d)
Locations: Journal of Neuroscience (publishedVersion, cc-by-nc-sa)
PubMed Central (publishedVersion)
PubMed (publishedVersion)
CaltechAUTHORS (California Institute of Technology) (submittedVersion)
Funders: National Science Foundation (0134618)
Gordon and Betty Moore Foundation
California Institute of Technology
Topics: Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
Keywords: goal value, medial orbitofrontal cortex, dorsolateral prefrontal cortex, decision-making, value coding, food choice
MeSH terms: Adolescent, Adult, Appetite, Brain Mapping, Decision Making, Female, Goals, Humans, Image Processing, Computer-Assisted, Magnetic Resonance Imaging, Male, Middle Aged, Oxygen, Reward, Time Factors, Linear Models, Prefrontal Cortex, Young Adult

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Appetitive and Aversive Goal Values Are Encoded in the Medial Orbitofrontal Cortex at the Time of Decision Making

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