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Cited by 344

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

So What If Remanufacturing Cannibalizes My New Product Sales?

Atasu, Atalay, Guide, V. Daniel R., Van Wassenhove, Luk N.·2010·California Management Review

Abstract

Remanufactured products do not always cannibalize new product sales. To minimize cannibalization and create additional profits, managers need to understand how consumers value remanufactured products. This is not a static decision and should be re-evaluated over the entire product life cycle. While managers have a responsibility to maximize profits for the firm, this is not necessarily equivalent to maximizing new product sales. A portfolio that includes remanufactured products can enable firms to reach additional market segments and help block competition from new low-end products or third-party remanufacturers.

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Crossref · 10.1525/cmr.2010.52.2.56

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Metadata

Authors
Atasu, A., Guide, V. D. R., & Van Wassenhove, L. N.
Venue
California Management Review
Published
2010-02
Volume
52
Issue
2
Pages
56-76
ISSN
  • 0008-1256 (ISSN-L)
  • 2162-8564
OpenAlex
W2076281238
Cited by
344
References
4
FWCI
24.35
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: So What If Remanufacturing Cannibalizes My New Product Sales? https://app.cochat.ai/papers/10.1525/cmr.2010.52.2.56
The paper
Atasu, A., Guide, V. D. R., & Van Wassenhove, L. N. (2010). So What If Remanufacturing Cannibalizes My New Product Sales? California Management Review. https://doi.org/10.1525/cmr.2010.52.2.56

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.