Cited by 107Global Public Health Policies and EpidemiologyConsumer Attitudes and Food LabelingObesity, Physical Activity, Diet

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Advertising of ultra-processed foods and beverages: children as a vulnerable population

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Mallarino, Christina, Gómez, Luis F, González-Zapata, Laura, Cadena, Yazmín, Parra, Diana C·2013·Revista de Saúde Pública

DOI 10.1590/s0034-8910.2013047004319

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Abstract

The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children's eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations. The following commentary explores how advertising might play an important role in developing unhealthy dietary patterns and obesity in Latin American children, as well as the urgent need for government action and the involvement of civil society to tackle this public health issue.

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Authors: Mallarino, C., Gómez, L. F., González-Zapata, L., Cadena, Y., & Parra, D. C.
Affiliations: Pontificia Universidad Javeriana (CO)
Universidad de Antioquia, Colombia
Pontificia Universidad Javeriana
Universidade de São Paulo (BR)
ORCID: Gómez, Luis F
Parra, Diana C
Venue: Revista de Saúde Pública
Publisher: FapUNIFESP (SciELO)
Published: 2013-10
Volume: 47
Issue: 5
Pages: 1006-1010
ISSN: 0034-8910 (ISSN-L)
DOI: 10.1590/s0034-8910.2013047004319
OpenAlex: W2165451242
Cited by: 107
References: 14
Citations by year: 2026: 4 · 2025: 6 · 2024: 3 · 2023: 12 · 2022: 10 · 2021: 17 · 2020: 9 · 2019: 7 · 2018: 9 · 2017: 15 · 2016: 6 · 2015: 4 · 2014: 4
FWCI: 9.61
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by-nc
Locations: Revista de Saúde Pública (publishedVersion, cc-by-nc)
PubMed (publishedVersion)
Institutional Repository University of Antioquia (University of Antioquia) (publishedVersion, cc-by)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Redalyc (Universidad Autónoma del Estado de México) (submittedVersion)
Repositorio Institucional (Pontificia Universidad Javeriana) (submittedVersion, cc-by-nc)
The Scientific Electronic Library Online (Fundação de Amparo à Pesquisa do Estado de São Paulo) (submittedVersion, other-oa)
Funders: Universidade de São Paulo
Topics: Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Global Public Health Policies and Epidemiology
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
Keywords: ultra-processed foods, food and beverage advertising, children, childhood obesity, nutrition transition, advertising regulation, self-regulation, unhealthy dietary patterns, civil society, Latin America
MeSH terms: Advertising, Beverages, Child, Feeding Behavior, Humans, Obesity, Television, Food Industry, Government Regulation, Vulnerable Populations, Marketing

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Advertising of ultra-processed foods and beverages: children as a vulnerable population

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