Exposure to Marginally Abusive Content on Twitter
Open accessAbstract
Social media platforms can help people find connection and entertainment, but they can also show potentially abusive content such as insults and targeted cursing. While platforms do remove some abusive content for rule violation, some is considered "margin content" that does not violate any rules and thus stays on the platform. This paper presents a focused analysis of exposure to such content on Twitter, asking (RQ1) how exposure to marginally abusive content varies across Twitter users, and (RQ2) how algorithmically-ranked timelines impact exposure to marginally abusive content. Based on one month of impression data from November 2021, descriptive analyses (RQ1) show significant variation in exposure, with more active users experiencing higher rates and higher volumes of marginal impressions. Experimental analyses (RQ2) show that users with algorithmically-ranked timelines experience slightly lower rates of marginal impressions. However, they tend to register more total impression activity and thus experience a higher cumulative volume of marginal impressions. The paper concludes by discussing implications of the observed concentration, the multifaceted impact of algorithmically-ranked timelines, and potential directions for future work.
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The engagement-based algorithm causes users to spend more time on the platform, relative to the reverse-chronological timeline.
“This is notable because, as measured by internal A/B tests at Twitter, the engagement-based algorithm causes users to spend more time on the platform, relative to the reverse-chronological timeline [7,37].”
From Twitter's Algorithm: Amplifying Anger, Animosity, and Affective Polarization (2023) · cites this paper as [7]
The Algorithmic Impact (RQ2) section describes an experimental comparison of algorithmically ranked and reverse-chronological timelines. The results passage under Figure 1 reports more tweet impressions and overall activity for accounts with algorithmic timelines. It does not report time spent on the platform, so the claimed increase in time is not established by this source. (LLM, conf=0.85)
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Echo Chambers in the Age of Algorithms: An Audit of Twitter’s Friend Recommender System
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- Authors
- Bandy, J., & Lazovich, T.
- Affiliations
- Northwestern University (US)
- Northeastern University (US)
- Venue
- Proceedings of the International AAAI Conference on Web and Social Media
- Published
- 2023-06-02
- Volume
- 17
- Pages
- 24-33
- ISSN
- 2162-3449 (ISSN-L)
- 2334-0770
- OpenAlex
- W4380363214
- Cited by
- 2
- References
- 3
- Citations by year
- 2025: 1 · 2024: 1
- FWCI
- 0.28
- Type
- conference paper
- Language
- en
- Open access
- diamond
- dx.doi.org
- Locations
- Proceedings of the International AAAI Conference on Web and Social Media (publishedVersion)
- SSRN Electronic Journal (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Hate Speech and Cyberbullying Detection
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Communication › Social Media and Politics
- Keywords
- Twitter, online harassment, insults, content exposure, user activity, content moderation, social media abuse
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