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Entrepreneurial Orientation, Distinctive Marketing Competencies And Organizational Performance
Open accessAbstract
This study examined the entrepreneurial orientation (EO) of 599 independent businesspeople and compared those with high, medium and low EO along a series of distinctive marketing competency and organizational performance measures. EO is measured using a new multi-item scale that is based on an integrative definition of entrepreneurship. Results indicate that EO is positively and significantly related to distinctive marketing competencies and organizational performance. Demographic profiles of the high, medium and low EO groups are also developed and provide additional insights.
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Citations
Cited by
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009) · Entrepreneurship Theory and Practice · doi:10.1111/j.1540-6520.2009.00308.x · Cited by 3,550
Entrepreneurial orientation and small business performance: a configurational approach
Wiklund, J., & Shepherd, D. (2005) · Journal of Business Venturing · doi:10.1016/j.jbusvent.2004.01.001 · Cited by 3,196
Linking two dimensions of entrepreneurial orientation to firm performance
Lumpkin, G. T., & Dess, G. G. (2001) · Journal of Business Venturing · doi:10.1016/s0883-9026(00)00048-3 · Cited by 2,939
Corporate Entrepreneurship and the Pursuit of Competitive Advantage
Covin, J. G., & Miles, M. P. (1999) · Entrepreneurship Theory and Practice · doi:10.1177/104225879902300304 · Cited by 1,392
Hughes, M., & Morgan, R. E. (2007) · Industrial Marketing Management · doi:10.1016/j.indmarman.2006.04.003 · Cited by 1,147
Metadata
- Authors
- Smart, D. T., & Conant, J. S.
- Venue
- Journal of Applied Business Research (JABR)
- Publisher
- Clute Institute
- Published
- 2011-09-22
- Volume
- 10
- Issue
- 3
- Pages
- 28
- ISSN
- 0892-7626 (ISSN-L)
- 2157-8834
- OpenAlex
- W2179065206
- Cited by
- 404
- References
- 0
- FWCI
- 74.32
- Type
- journal article
- Language
- en
- Open access
- bronze
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
