The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.
Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns
Open accessAbstract
Objectives. This study examines how the American Legacy Foundation's “truth” campaign and Philip Morris's “Think. Don't Smoke” campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco. Methods. We analyzed 2 telephone surveys of 12- to 17-year-olds with multivariate logistic regressions: a baseline survey conducted before the launch of “truth” and a second survey 10 months into the “truth” campaign. Results. Exposure to “truth” countermarketing advertisements was consistently associated with an increase in anti-tobacco attitudes and beliefs, whereas exposure to Philip Morris advertisements generally was not. In addition, those exposed to Philip Morris advertisements were more likely to be open to the idea of smoking. Conclusions. Whereas exposure to the “truth” campaign positively changed youths' attitudes toward tobacco, the Philip Morris campaign had a counterproductive influence. (Am J Public Health. 2002;92:901–907)
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(1975) · PhilPapers (PhilPapers Foundation) · Cited by 36,737
Pierce, J. P., Choi, W. S., Gilpin, E. A., Farkas, A. J., & Merritt, R. K. (1996) · Health Psychology · doi:10.1037//0278-6133.15.5.355 · Cited by 1,065
The smoking problem: A review of the research and theory in behavioral risk modification.
Leventhal, H., & Cleary, P. D. (1980) · Psychological Bulletin · doi:10.1037//0033-2909.88.2.370 · Cited by 772
Reconsidering Community-Based Health Promotion: Promise, Performance, and Potential
Merzel, C., & D’Afflitti, J. (2003) · American Journal of Public Health · doi:10.2105/ajph.93.4.557 · Cited by 713
Evaluation of Antismoking Advertising Campaigns
Goldman, L. K. (1998) · JAMA · doi:10.1001/jama.279.10.772 · Cited by 327
Nicotine Addiction: Principles and Management
(1993) · doi:10.1093/oso/9780195064414.001.0001 · Cited by 289
Price, Tobacco Control Policies and Youth Smoking
Chaloupka, F., & Grossman, M. (1996) · National Bureau of Economic Research · doi:10.3386/w5740 · Cited by 280
Tobacco marketing and adolescent smoking: more support for a causal inference
(2000) · American Journal of Public Health · doi:10.2105/ajph.90.3.407 · Cited by 263
(2000) · American Journal of Public Health · doi:10.2105/ajph.90.3.380 · Cited by 259
Landman, A., Ling, P. M., & Glantz, S. A. (2002) · American Journal of Public Health · doi:10.2105/ajph.92.6.917 · Cited by 236
Cited by
Use of mass media campaigns to change health behaviour
Wakefield, M. A., Loken, B., & Hornik, R. C. (2010) · The Lancet · doi:10.1016/s0140-6736(10)60809-4 · Cited by 2,485
(2009) · Cited by 2,013
We can do better―improving the health of the American people
Schroeder, S. A. (2007) · New England Journal of Medicine · doi:10.1056/nejmsa073350 · Cited by 1,065
Reconsidering Community-Based Health Promotion: Promise, Performance, and Potential
Merzel, C., & D’Afflitti, J. (2003) · American Journal of Public Health · doi:10.2105/ajph.93.4.557 · Cited by 713
Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World
Randolph, W., & Viswanath, K. (2004) · Annual Review of Public Health · doi:10.1146/annurev.publhealth.25.101802.123046 · Cited by 608
Metadata
- Authors
- Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L.
- Venue
- American Journal of Public Health
- Publisher
- American Public Health Association
- Published
- 2002-06
- Volume
- 92
- Issue
- 6
- Pages
- 901-907
- ISSN
- 0090-0036 (ISSN-L)
- 1541-0048
- OpenAlex
- W2140243813
- Cited by
- 560
- References
- 18
- FWCI
- 17.27
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
