PreprintCited by 8Topic ModelingEthics and Social Impacts of AICategorization, perception, and language

DOSA: A Dataset of Social Artifacts from Different Indian Geographical Subcultures

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Seth, Agrima, Ahuja, Sanchit, Bali, kalika, Sitaram, Sunayana·2024·SSRN Electronic Journal

Abstract

Generative models are increasingly being used in various applications, such as text generation, commonsense reasoning, and question-answering. To be effective globally, these models must be aware of and account for local socio-cultural contexts, making it necessary to have benchmarks to evaluate the models for their cultural familiarity. Since the training data for LLMs is web-based and the Web is limited in its representation of information, it does not capture knowledge present within communities that are not on the Web. Thus, these models exacerbate the inequities, semantic misalignment, and stereotypes from the Web. There has been a growing call for community-centered participatory research methods in NLP. In this work, we respond to this call by using participatory research methods to introduce DOSA, the first community-generated Dataset of 615 Social Artifacts, by engaging with 260 participants from 19 different Indian geographic subcultures. We use a gamified framework that relies on collective sensemaking to collect the names and descriptions of these artifacts such that the descriptions semantically align with the shared sensibilities of the individuals from those cultures. Next, we benchmark four popular LLMs and find that they show significant variation across regional sub-cultures in their ability to infer the artifacts.

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Crossref · 10.2139/ssrn.4756716

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4 of 4 references verified0 citation errors · 0 not checkable

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  • Human-centered AI calls to actively involve people in AI design to ensure systems better reflect the values, preferences and needs of users and other impacted stakeholders.

    “The domain of Human-centered AI HCAI calls to actively involve people in AI design to ensure systems better reflect the values, preferences and needs of users, and other impacted stakeholders (e.g., [4, 8, 16, 99, 101, 104, 110]).”
  • Where humans annotate data for AI image evaluation, their role commonly involves identifying objects or features in images, image comparisons, or gamified approaches.

    “Where humans annotate data for AI image evaluation, their role commonly involves: identifying objects or features in images [52]; image comparisons to indicate similarities or preferences across two or more samples (e.g., [52, 85]); or gamified approaches (e.g., describing artifacts characteristics for another annotator to guess [99]).”
  • The inherent social nature of data production and the enjoyment from working 'together' towards a shared goal echoes findings from other community-oriented AI dataset specification and curation work.

    “The inherent social nature of data production and the enjoyment from working 'together' towards a shared goal, echoes findings from other community-oriented AI dataset specification and curation work [32, 99, 107].”
  • In more community-centric data collection or AI evaluation work, active efforts are made by researchers to solicit broad participation or allow community members to self-select their participation, albeit with some limitations.

    “In more community-centric data collection or AI evaluation work, active efforts are made by researchers to solicit broad participation (e.g., across geographical regions [52, 68, 91] and through local research partners [89]), or allow community members to selfselect their participation, albeit with some limitations (e.g., adults, higher-education levels or topic expertise, English-language ability”

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Authors
Seth, A., Ahuja, S., Bali, K., & Sitaram, S.
Affiliations
  • University of Michigan (US)
  • Microsoft (United States) (US)
Corresponding author
Seth, Agrima
Venue
SSRN Electronic Journal
Publisher
Elsevier BV
Published
2024
ISSN
1556-5068 (ISSN-L)
OpenAlex
W4394742245
Cited by
8
References
4
Citations by year
2026: 3 · 2025: 5
Type
posted content
Language
en
Open access
Locations
SSRN Electronic Journal (acceptedVersion)
Topics
  • Physical Sciences › Computer Science › Artificial Intelligence › Topic Modeling
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
Keywords
social artifacts, cultural familiarity, large language models, LLM benchmarking, participatory research, collective sensemaking, cultural bias in AI

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