Perceived Search Overload, Generative AI Credibility, and Comparative Usefulness: A Channel Complementarity Approach to Health Information Seeking

Grounded in Channel Complementarity Theory (CCT), this study assumes that users perceive Generative AI (GenAI) tools not as replacements but as complementary sources for seeking health information. Applying the push-pull-mooring (PPM) framework from information systems research, it examines how p…