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Markets with Consumer Switching Costs
Abstract
Ex ante homogeneous products may, after the purchase of one of them, be ex post differentiated by switching costs including learning costs, transaction costs, or “artificial” costs imposed by firms, such as repeat-purchase discounts. The nonco-operative equilibrium in an oligopoly with switching costs may be the same as the collusive outcome in an otherwise identical market without switching costs. However, the prospect of future collusive profits leads to vigorous competition for market share in the early stages of a market's development. The model thus explains the emphasis placed on market share as a goal of corporate strategy.
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Citations
Cited by
Relational Benefits in Services Industries: The Customer's Perspective
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262002 · Cited by 2,347
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00168-5 · Cited by 909
Bloemer, J., de Ruyter, K., & Peeters, P. (1998) · International Journal of Bank Marketing · doi:10.1108/02652329810245984 · Cited by 804
Kim, S. S., & Son, J.-Y. (2009) · MIS Quarterly · doi:10.2307/20650278 · Cited by 339
Metadata
- Authors
- Klemperer, P.
- Venue
- The Quarterly Journal of Economics
- Publisher
- Oxford University Press (OUP)
- Published
- 1987-05
- Volume
- 102
- Issue
- 2
- Pages
- 375
- ISSN
- 0033-5533 (ISSN-L)
- OpenAlex
- W2109390866
- Cited by
- 1,465
- References
- 0
- FWCI
- 30.60
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Markets with Consumer Switching Costs. https://app.cochat.ai/papers/10.2307/1885068
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- Klemperer, P. (1987). Markets with Consumer Switching Costs. The Quarterly Journal of Economics. https://doi.org/10.2307/1885068
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
