The DOI matches its Crossref record; 32 of the 32 references it cites were found in a registry or an index.
An Impression-Driven Model of Candidate Evaluation
Abstract
We describe and test two process models of candidate evaluation. The memory-based model holds that evaluations are dependent on the mix of pro and con information retrieved from memory. The impression-driven model holds that evaluations are formed and updated “on-line” as information is encountered. The results provide evidence for the existence of stereotyping and projection biases that render the mix of evidence available in memory a nonveridical representation of the information to which subjects were exposed. People do not rely on the specific candidate information available in memory. Rather, consistent with the logic of the impression-driven processing model, an “on-line” judgment formed when the information was encountered best predicts candidate evaluation. The results raise both methodological and substantive challenges to how political scientists measure and model the candidate evaluation process.
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Cited by
Are Political Orientations Genetically Transmitted?
ALFORD, J. R., FUNK, C. L., & HIBBING, J. R. (2005) · American Political Science Review · doi:10.1017/s0003055405051579 · Cited by 987
The Role of Partisan Stereotypes in Information Processing about Political Candidates
Rahn, W. M. (1993) · American Journal of Political Science · doi:10.2307/2111381 · Cited by 891
Out of Step, Out of Office: Electoral Accountability and House Members' Voting
CANES-WRONE, B., BRADY, D. W., & COGAN, J. F. (2002) · American Political Science Review · doi:10.1017/s0003055402004276 · Cited by 831
Measuring Political Knowledge: Putting First Things First
Carpini, M. X. D., & Keeter, S. (1993) · American Journal of Political Science · doi:10.2307/2111549 · Cited by 770
MOTIVATED SKEPTICISM IN THE EVALUATION OF POLITICAL BELIEFS (2006)
Taber, C. S., & Lodge, M. (2012) · Critical Review · doi:10.1080/08913811.2012.711019 · Cited by 760
Self-citation
Metadata
- Authors
- Lodge, M., McGraw, K. M., & Stroh, P.
- Venue
- American Political Science Review
- Publisher
- Cambridge University Press (CUP)
- Published
- 1989-06
- Volume
- 83
- Issue
- 2
- Pages
- 399-419
- ISSN
- 0003-0554 (ISSN-L)
- 1537-5943
- OpenAlex
- W2132829884
- Cited by
- 649
- References
- 32
- FWCI
- 87.88
- Type
- journal article
- Language
- en
- Open access
- closed
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