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Does Attack Advertising Demobilize the Electorate?
Abstract
We address the effects of negative campaign advertising on turnout. Using a unique experimental design in which advertising tone is manipulated within the identical audiovisual context, we find that exposure to negative advertisements dropped intentions to vote by 5%. We then replicate this result through an aggregate-level analysis of turnout and campaign tone in the 1992 Senate elections. Finally, we show that the demobilizing effects of negative campaigns are accompanied by a weakened sense of political efficacy. Voters who watch negative advertisements become more cynical about the responsiveness of public officials and the electoral process.
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Citations
Cites
Estimating causal effects of treatments in randomized and nonrandomized studies
Rubin, D. B. (1974) · Journal of Educational Psychology · doi:10.1037/h0037350 · Cited by 9,436
Cited by
Are Political Orientations Genetically Transmitted?
ALFORD, J. R., FUNK, C. L., & HIBBING, J. R. (2005) · American Political Science Review · doi:10.1017/s0003055405051579 · Cited by 987
Explaining voter turnout: A review of aggregate-level research
Geys, B. (2006) · Electoral Studies · doi:10.1016/j.electstud.2005.09.002 · Cited by 860
The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment
Lau, R. R., Sigelman, L., & Rovner, I. B. (2007) · The Journal of Politics · doi:10.1111/j.1468-2508.2007.00618.x · Cited by 656
Beyond Negativity: The Effects of Incivility on the Electorate
Brooks, D. J., & Geer, J. G. (2007) · American Journal of Political Science · doi:10.1111/j.1540-5907.2007.00233.x · Cited by 462
News, Politics, and Negativity
Soroka, S., & McAdams, S. (2015) · Political Communication · doi:10.1080/10584609.2014.881942 · Cited by 420
Metadata
- Authors
- Ansolabehere, S., Iyengar, S., Simon, A., & Valentino, N.
- Venue
- American Political Science Review
- Publisher
- Cambridge University Press (CUP)
- Published
- 1994-12
- Volume
- 88
- Issue
- 4
- Pages
- 829-838
- ISSN
- 0003-0554 (ISSN-L)
- 1537-5943
- OpenAlex
- W2149170403
- Cited by
- 627
- References
- 1
- FWCI
- 53.04
- Type
- journal article
- Language
- en
- Open access
- closed
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- Ansolabehere, S., Iyengar, S., Simon, A., & Valentino, N. (1994). Does Attack Advertising Demobilize the Electorate? American Political Science Review. https://doi.org/10.2307/2082710
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
