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The Competitiveness of Markets with Switching Costs
Abstract
This article examines a two-period differentiated-products duopoly in which consumers are partially "locked in" by switching costs that they face in the second period. While these switching costs naturally make demand more inelastic in the second period, they also do so in the first period, because consumers recognize that a firm with a higher market share charges a higher price in the second period and hence is a less attractive supplier to which to be attached. Prices are lower in the first period than subsequently, because firms compete for market share that is valuable later. But prices may be higher in both periods than they would be in a market without switching costs.
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Citations
Cited by
Zhu, K., Kraemer, K. L., Gurbaxani, V., & Xu, S. X. (2006) · MIS Quarterly · doi:10.2307/25148771 · Cited by 500
Network effects without network externalities
Chou, C.-F., & Shy, O. (1990) · International Journal of Industrial Organization · doi:10.1016/0167-7187(90)90019-w · Cited by 249
Changing Behavior Using the Model of Action Phases
Keller, L., Gollwitzer, P. M., & Sheeran, P. (2020) · The Handbook of Behavior Change · doi:10.1017/9781108677318.006 · Cited by 147
Lederman, M. (2007) · The RAND Journal of Economics · doi:10.1111/j.0741-6261.2007.00129.x · Cited by 131
Personalized pricing versus history-based pricing: implications for privacy policy
Miettinen, T., & Stenbacka, R. (2015) · Information Economics and Policy · doi:10.1016/j.infoecopol.2015.10.003 · Cited by 15
Metadata
- Authors
- Klemperer, P.
- Venue
- The RAND Journal of Economics
- Publisher
- Wiley
- Published
- 1987
- Volume
- 18
- Issue
- 1
- Pages
- 138
- ISSN
- 0741-6261 (ISSN-L)
- OpenAlex
- W2152108833
- Cited by
- 712
- References
- 0
- FWCI
- 13.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Competitiveness of Markets with Switching Costs. https://app.cochat.ai/papers/10.2307/2555540
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- Klemperer, P. (1987). The Competitiveness of Markets with Switching Costs. The RAND Journal of Economics. https://doi.org/10.2307/2555540
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.