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Cited by 629

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Customer Poaching and Brand Switching

Fudenberg, Drew, Tirole, Jean·2000·The RAND Journal of Economics

Abstract

Firms sometimes try to poach the customers of their competitors by offering them inducements to switch. We analyze duopoly poaching under both short-term and long-term contracts assuming either that each consumer's brand preferences are fixed over time or that preferences are independent over time. With fixed preferences, short-term contracts lead to poaching and socially inefficient switching. The equilibrium with long-term contracts has less switching than when only short-term contracts are feasible, and it involves the sale of both short-term and long-term contracts. With independent preferences, short-term contracts are efficient, but long-term contracts lead to inefficiently little switching.

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Metadata

Authors
Fudenberg, D., & Tirole, J.
Venue
The RAND Journal of Economics
Publisher
Wiley
Published
2000
Volume
31
Issue
4
Pages
634
ISSN
0741-6261 (ISSN-L)
OpenAlex
W2068817726
Cited by
629
References
1
FWCI
16.98
Type
journal article
Language
en
Open access
closed

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