The DOI matches its Crossref record.
Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry
Abstract
This paper presents an analysis of the ready-to-eat breakfast cereal industry based on and related to the current antitrust case involving its leading producers. A spatial competition comparison framework is employed, with brands assumed relatively immobile. It is argued that the industry's conduct, in which price competition is avoided and rivalry focuses on new brand introductions, tends to deter entry and protect profits. Entry into a new segment of the market in the 1970s is discussed. Relevant welfare-theoretic issues are analyzed, and it is argued that the remedy proposed by the FTC is likely to improve performance.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Reducing buyer search costs: Implications for electronic marketplaces
Bakos, J. Y. (1997) · Management Science · doi:10.1287/mnsc.43.12.1676 · Cited by 2,259
(1982) · American Economic Review · Cited by 1,353
Living by the "Golden Rule": Multimarket Contact in the U. S. Airline Industry
Evans, W. N., & Kessides, I. N. (1994) · The Quarterly Journal of Economics · doi:10.2307/2118466 · Cited by 425
Demand Heterogeneity in Platform Markets: Implications for Complementors
Rietveld, J., & Eggers, J. P. (2018) · Organization Science · doi:10.1287/orsc.2017.1183 · Cited by 221
Metadata
- Authors
- Schmalensee, R.
- Venue
- The Bell Journal of Economics
- Publisher
- JSTOR
- Published
- 1978
- Volume
- 9
- Issue
- 2
- Pages
- 305
- ISSN
- 0361-915X (ISSN-L)
- OpenAlex
- W1572586719
- Cited by
- 869
- References
- 0
- FWCI
- 29.70
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry. https://app.cochat.ai/papers/10.2307/3003584
- The paper
- Schmalensee, R. (1978). Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry. The Bell Journal of Economics. https://doi.org/10.2307/3003584
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
