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The Cognitive Processes Mediating Acceptance of Advertising
Abstract
The process of advertising influence is modeled in terms of an array of cognitive responses to the message, and a methodology for directly measuring these mediators is introduced. Research indicates that these variables are important mediators of attitudinal message acceptance, and that their relative weighting is affected by message modality and receiver involvement.
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Citations
Cited by
Measuring the involvement construct
Zaichkowsky, J. L. (1985) · Journal of Consumer Research · doi:10.1086/208520 · Cited by 6,013
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983) · Journal of Consumer Research · doi:10.1086/208954 · Cited by 4,610
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Self-citationMano, H., & Oliver, R. L. (1993) · Journal of Consumer Research · doi:10.1086/209361 · Cited by 1,973
Reliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research · doi:10.2307/3172601 · Cited by 1,575
Metadata
- Authors
- Wright, P. L.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-02
- Volume
- 10
- Issue
- 1
- Pages
- 53-62
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2064627049
- Cited by
- 466
- References
- 0
- FWCI
- 19.51
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Cognitive Processes Mediating Acceptance of Advertising. https://app.cochat.ai/papers/10.1177/002224377301000108
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- Wright, P. L. (1973). The Cognitive Processes Mediating Acceptance of Advertising. Journal of Marketing Research. https://doi.org/10.1177/002224377301000108
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
