The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Abstract
The study suggests that the effect of repeated advertising exposures on brand evaluations is moderated by the ease with which the advertising message is processed. Increasing exposures enhanced the effectiveness of a difficult appeal, increased then decreased the effectiveness of a moderately difficult appeal, and decreased then increased the effectiveness of an easy appeal. These outcomes support the premise that message effectiveness can be affected by the time available for message processing and the time required for that task.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Effects of message repetition and position on cognitive response, recall, and persuasion.
Cacioppo, J. T., & Petty, R. E. (1979) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.37.1.97 · Cited by 813
Cited by
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
Angst, C. M., & Agarwal, R. (2009) · MIS Quarterly · doi:10.2307/20650295 · Cited by 1,043
Brand Familiarity and Advertising Repetition Effects
Campbell, M. C., & Keller, K. L. (2003) · Journal of Consumer Research · doi:10.1086/376800 · Cited by 853
The truth about the truth: a meta-analytic review of the truth effect
Dechêne, A., Stahl, C., Hansen, J., & Wänke, M. (2010) · Personality and Social Psychology Review · doi:10.1177/1088868309352251 · Cited by 592
Montoya, R. M., Horton, R. S., Vevea, J. L., Citkowicz, M., & Lauber, E. A. (2017) · Psychological Bulletin · doi:10.1037/bul0000085 · Cited by 389
Metadata
- Authors
- Anand, P., & Sternthal, B.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1990-08
- Volume
- 27
- Issue
- 3
- Pages
- 345-353
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4242924706
- Cited by
- 274
- References
- 1
- FWCI
- 13.52
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Ease of Message Processing as a Moderator of Repetition Effects in Advertising. https://app.cochat.ai/papers/10.1177/002224379002700308
- The paper
- Anand, P., & Sternthal, B. (1990). Ease of Message Processing as a Moderator of Repetition Effects in Advertising. Journal of Marketing Research. https://doi.org/10.1177/002224379002700308
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
