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Market and Institutional Factors in Corporate Contributions
Abstract
Corporate gifts to nonprofit organizations are determined by both market and institutional factors. Among the leading market factors are a firm's pre-tax earnings, advertising and customer relations, and community and national reputation. Among the main institutional factors are a company's size, program professionalization, senior management commitment, local and national business attitudes toward giving, sectoral concentration, and company reorganization. The blend of factors in corporate giving suggests that appeals—whether from an outside group to a company or from a contributions manager to a chief executive—must be responsive to both market and institutional concerns.
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Citations
Cited by
Community isomorphism and corporate social action
Marquis, C., Glynn, M. A., & Davis, G. F. (2007) · Academy of Management Review · doi:10.5465/amr.2007.25275683 · Cited by 959
Social Issues in Management: Theory and Research in Corporate Social Performance
Wood, D. J. (1991) · Journal of Management · doi:10.1177/014920639101700206 · Cited by 400
Doing good deeds in times of need: a strategic perspective on corporate disaster donations
Muller, A., & Kräussl, R. (2011) · Strategic Management Journal · doi:10.1002/smj.917 · Cited by 385
Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy?
C. Chen, J., Patten, D. M., & Roberts, R. W. (2008) · Journal of Business Ethics · doi:10.1007/s10551-007-9567-1 · Cited by 366
Comparing Big Givers and Small Givers: Financial Correlates of Corporate Philanthropy
Seifert, B., Morris, S. A., & Bartkus, B. R. (2003) · Journal of Business Ethics · doi:10.1023/a:1024199411807 · Cited by 315
Metadata
- Authors
- Useem, M.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 1988-01
- Volume
- 30
- Issue
- 2
- Pages
- 77-88
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W2170198098
- Cited by
- 158
- References
- 0
- FWCI
- 11.82
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
