Why do Institutions Offer MOOCs?
Open accessAbstract
By reviewing the literature and interviewing 83 individuals knowledgeable about massive open online courses (MOOCs), we investigate the goals of institutions of higher education that are currently developing and delivering such courses. We identify six major goals for MOOC initiatives: extending reach and access; building and maintaining brand; improving economics by reducing costs or increasing revenues; improving educational outcomes; innovation in teaching and learning; and conducting research on teaching and learning. Comparing these goals with the data being collected about MOOCs, their participants, and educational outcomes, as well as the resource requirements and cost drivers of the development and delivery process, we assess whether these goals are being met, or are likely to be in the future. While quantification of success in achieving these goals is for the most part lacking, we conclude that institutions are experiencing at least partial success in achieving each of these goals except for improving economics. We identify obstacles to fuller achievement of the goals and some potential solutions.
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In the past few years, the popularity of Massive Online Open Courses (MOOCS) has grown exponentially with the emergence of platforms like Coursera, Udemy, Udacity, LinkedIn Learning and edX.
“In the past few years, the popularity of Massive Online Open Courses (MOOCS) has grown exponentially with the emergence of platforms like Coursera, Udemy, Udacity, LinkedIn Learning and edX [5, 16, 28].”
From Artificial Intelligence in Education (AIEd): a high-level academic and industry note 2021 (2022) · cites this paper as [28]
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References 36 · Cited by 101
Research works printed but not linked: 4
- Dernoncourt, F., Taylor, C., O'Reilly, U., Veeramachaneni, K., Wu, S., Do, C., & Halawa, S. (2013, December). MoocViz: A large scale, open access, collaborative, data analytics platform for MOOCs. Paper presented at NIPS Workshop on Data-Driven Education, Lake Tahoe, Nevada. Retrieved from http://groups.csail.mit.edu/EVO- DesignOpt/groupWebSite/uploads/Site/MoocViz.pdf
- Ghadiri, K., Qayoumi, M. H., Junn, E., Hsu, P., & Sujitparapitaya, S. (2013). The transformative potential of blended learning using MIT edX's 6.002x online MOOC content combined with student team- based learning in class. JUCE (Japanese Universities Association for Computer Education) Journal, 3.
- Ho, A. D., Reich, J., Nesterko, S. O., Seaton, D. T., Mullaney, T., Waldo, J., & Chuang, I. (2014). HarvardX and MITx: The first year of open online courses [HarvardX and MITx Working Paper No. 1]. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2381263
- Nguyen, A., Piech, C., Huang, J., & Guibas, L. (2014). Codewebs: Scalable homework search for massive open online programming courses. Proceedings of the 23rd International World Wide Web Conference, Seoul, Korea. Retrieved from http://www.stanford.edu/~jhuang11/research/pubs/www14/nphg-www14.pdf
- Authors
- Hollands, F. M., & Tirthali, D.
- Affiliations
- Columbia University (US)
- Brown University (US)
- Venue
- Online Learning
- Publisher
- The Online Learning Consortium
- Published
- 2014-08-25
- Volume
- 18
- Issue
- 3
- ISSN
- 1092-8235 (ISSN-L)
- 2472-5730
- 2472-5749
- OpenAlex
- W2109492167
- Cited by
- 101
- References
- 36
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 3 · 2023: 5 · 2022: 9 · 2021: 13 · 2020: 12 · 2019: 13 · 2018: 12 · 2017: 11 · 2016: 9 · 2015: 7
- FWCI
- 13.40
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- other-oa
- Locations
- Online Learning (publishedVersion, other-oa)
- Scholarly Commons (University of Pennsylvania) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Topics
- Physical Sciences › Computer Science › Computer Science Applications › Online Learning and Analytics
- Social Sciences › Education › Online and Blended Learning
- Physical Sciences › Computer Science › Computer Science Applications › Open Education and E-Learning
- Keywords
- massive open online courses, MOOCs, higher education institutions, institutional goals, access to education, institutional branding, educational outcomes, educational innovation
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