The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Consumer-Based Brand Equity Conceptualisation and Measurement: A Literature Review
Abstract
Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick's (1996) paper. To address this gap, this paper brings together the scattered literature on consumer-based brand equity's conceptualisation and measurement. Measures of consumer-based brand equity are classified as either direct or indirect. Indirect measures assess consumer-based brand equity through its demonstrable dimensions and are superior from a diagnostic level. The paper concludes with directions for future research and managerial pointers for setting up a brand equity measurement system.
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Citations
Cites
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
A Review of Scale Development Practices in the Study of Organizations
Hinkin, T. R. (1995) · Journal of Management · doi:10.1177/014920639502100509 · Cited by 3,193
Cited by
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Kao, T.-W. (., & Lin, W. T. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.12.006 · Cited by 87
Managing the consumer-based brand equity process: A cross-cultural perspective
Chatzipanagiotou, K., Christodoulides, G., & Veloutsou, C. (2019) · International Business Review · doi:10.1016/j.ibusrev.2018.10.005 · Cited by 82
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Metadata
- Authors
- Christodoulides, G., & de Chernatony, L.
- Venue
- International Journal of Market Research
- Publisher
- SAGE Publications
- Published
- 2010-01
- Volume
- 52
- Issue
- 1
- Pages
- 43-66
- ISSN
- 1470-7853 (ISSN-L)
- 2515-2173
- OpenAlex
- W1984724806
- Cited by
- 507
- References
- 2
- FWCI
- 44.45
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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