The DOI matches its DataCite record.
Ghost in the (Hollywood) machine: Emergent applications of artificial intelligence in the film industry
Open accessAbstract
This article examines the nascence of artificial intelligence (AI) applications in the film industry at the greenlighting stage, where decisions are made as to the feasibility and earning potential of film projects. Through a qualitative analysis of company case studies, interviews, and media discourse, I interrogate and tease out the ethical, cultural, and industrial implications emerging from the use of AI in influencing decisions about film production, particularly the ways the use of AI might influence notions of creativity, labour, and reception. The article sets out possible research agendas for the future to critically engage with this emerging phenomenon.
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“These advancements in AI have shown their ability to enhance screenwriters' productivity and creativity, leading to economic and industry-wide impacts [24].”
From Understanding Screenwriters' Practices, Attitudes, and Future Expectations in Human-AI Co-Creation (2025) · cites this paper as [24]
In the citing paper
“However, it provides limited insights into the nuanced relationship between screenwriters' diverse attitudes toward AI and its practical effects across various stages of their workflows.”
From Understanding Screenwriters' Practices, Attitudes, and Future Expectations in Human-AI Co-Creation (2025) · cites this paper as [24]
In the citing paper
“Meanwhile, ethical concerns, including biases [24] and copyright issues [46], have sparked significant debate.”
From Understanding Screenwriters' Practices, Attitudes, and Future Expectations in Human-AI Co-Creation (2025) · cites this paper as [24]
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Understanding Screenwriters' Practices, Attitudes, and Future Expectations in Human-AI Co-Creation
Tang, Y., Li, H., Lan, M., Ma, X., & Qu, H. (2025) · Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3706598.3714120 · Cited by 18
How Do Human Creators Embrace Human-AI Co-Creation? A Perspective on Human Agency of Screenwriters
Tang, Y., Zhou, J., Li, H., Xie, X., Ma, X., & Qu, H. (2026) · Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3772318.3790300 · Cited by 5
“These studies report benefits including improved efficiency [60], reduced costs [10], and creative stimulation [60], but also highlighting concerns about ethical risks and contested authorship [12].”
How Do Human Creators Embrace Human-AI Co-Creation? A Perspective on Human Agency of Screenwriters
Tang, Y., Zhou, J., Li, H., Xie, X., Ma, X., & Qu, H. (2026) · arXiv · Cited by 5
Metadata
- Authors
- Chow, P.-S.
- Affiliations
- Aarhus University (DK)
- Corresponding author
- Chow, Pei-Sze
- ORCID
- Chow, Pei-Sze
- Venue
- Amsterdam University Press
- Publisher
- Amsterdam University Press
- Published
- 2020-07-06
- OpenAlex
- W3113346131
- Cited by
- 40
- References
- 0
- Citations by year
- 2026: 2 · 2025: 10 · 2024: 15 · 2023: 8 · 2022: 5
- FWCI
- 2.60
- Type
- journal article
- Language
- en
- Open access
- green
- doaj.org
- Licence
- Locations
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- media/rep/ (submittedVersion, cc-by-nc-nd)
- NECSUS
- Topics
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cinema and Media Studies
- Social Sciences › Urban Studies › Cultural Industries and Urban Development
- Social Sciences › Communication › Technology's Impact on Media
- Keywords
- artificial intelligence in film, film industry, film financing, creativity, labour, film reception, AI ethics, cultural implications, media discourse, Hollywood
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Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Ghost in the (Hollywood) machine: Emergent applications of artificial intelligence in the film industry. https://app.cochat.ai/papers/10.25969/mediarep/14307
- The paper
- Chow, P.-S. (2020). Ghost in the (Hollywood) machine: Emergent applications of artificial intelligence in the film industry. Amsterdam University Press. https://doi.org/10.25969/mediarep/14307
