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Cited by 27Team Dynamics and PerformanceTechnology Adoption and User BehaviourOnline and Blended Learning

The CMC Interactivity Model: How Interactivity Enhances Communication Quality and Process Satisfaction in Lean-Media Groups

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Lowry, Paul Benjamin, Romano, Nicholas C., Jenkins, Jeffrey L., Guthrie, Randy W.·2009·Journal of Management Information Systems
DOI 10.2753/mis0742-1222260107
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Abstract

Process satisfaction is one important determinant of work group collaborative system adoption, continuance, and performance. We explicate the computermediated communication (CMC) interactivity model (CMCIM) to explain and predict how interactivity enhances communication quality that results in increased process satisfaction in CMC-supported work groups. We operationalize this model in the challenging context of very large groups using extremely lean CMC. We tested it with a rigorous field experiment and analyzed the results with the latest structural equation modeling techniques. Interactivity and communication quality dramatically improved for very large groups using highly lean CMC (audience response systems) over face-to-face groups. Moreover, CMC groups had fewer negative status effects and higher process satisfaction than face-to-face groups. The practical applications of lean CMC rival theoretical applications in importance because lean CMC is relatively inexpensive and requires minimal training and support compared to other media. The results may aid large global work group continuance, satisfaction, and performance in systems, product and strategy development, and other processes in which status effects and communication issues regularly have negative influences on outcomes.

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Cited by

Sorted by citations

Authors
Lowry, P. B., Romano, N. C., Jenkins, J. L., & Guthrie, R. W.
Affiliations
  • Brigham Young University (US)
  • Oklahoma State University (US)
  • Microsoft (United States) (US)
ORCID
Venue
Journal of Management Information Systems
Publisher
Informa UK Limited
Published
2009-07
Volume
26
Issue
1
Pages
155-196
ISSN
  • 0742-1222 (ISSN-L)
  • 1557-928X
DOI
10.2753/mis0742-1222260107
OpenAlex
W2053076487
Cited by
27
References
6
Citations by year
2024: 3 · 2023: 2 · 2022: 4 · 2021: 1 · 2020: 1 · 2019: 2 · 2018: 3 · 2017: 1 · 2016: 3 · 2014: 1 · 2013: 3 · 2012: 2
FWCI
1.31
Type
journal article
Language
en
Open access
Locations
  • Journal of Management Information Systems (publishedVersion)
  • ScholarsArchive (Brigham Young University) (submittedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Team Dynamics and Performance
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Education › Online and Blended Learning
Keywords
computer-mediated communication, interactivity, communication quality, process satisfaction, clickers, status effects, face-to-face communication

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