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The Evolution of the Korean Wave How Is the Third Generation Different from Previous Ones?
Abstract
The Korean Wave, also known as Hallyu, refers to the impulsive spread of South Korean popular culture overseas. Overall, there have been three generations of the Korean Wave although disagreements exist about the time periods: the first generation of the Korean Wave, Hallyu 1.0, 1997 - mid-2000s; the second generation of the Korean Wave, Hallyu 2.0, mid-2000 - mid-2010s; the third generation of the Korean Wave, Hallyu 3.0, mid-2010s - present. Although the third generation of the Korean Wave, Hallyu 3.0, shares many characteristics of Hallyu 1.0 and 2.0, the allure of the Korean Wave contents in the recent period i s not the s ame as previous Hallyu features. Thus, in this study, I investigate the uniqueness of the third generation of the Korean Wave compared to the previous ones and analyze how these recent Korean media products and popular culture made South Korea a leader of global cultural flow.
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“las alusiones a valores coreanos tradicionales como la piedad filial, la mentalidad colectiva o los sacrificios de los padres por sus hijos van a ser una constante a lo largo de sus dos temporadas (Song, 2020: 138-139)”
From Kingdom y el auge del zombi en la ficción televisiva surcoreana (2022) · cites this paper as Song, 2020
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Kingdom y el auge del zombi en la ficción televisiva surcoreana
Añón Lara, A. (2022) · SERIARTE Revista científica de series televisivas y arte audiovisual · doi:10.21071/seriarte.v1i.13550 · Cited by 1
Metadata
- Authors
- Song, S.
- Corresponding author
- Song, Sooho
- ORCID
- Song, Sooho
- Venue
- Korea Observer - Institute of Korean Studies
- Published
- 2020-02-28
- Volume
- 51
- Issue
- 1
- Pages
- 125-150
- ISSN
- 0023-3919 (ISSN-L)
- OpenAlex
- W3012166729
- Cited by
- 31
- References
- 0
- Citations by year
- 2026: 3 · 2025: 5 · 2024: 3 · 2023: 4 · 2022: 10 · 2021: 6
- FWCI
- 29.33
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Korea Observer - Institute of Korean Studies (publishedVersion)
- Topics
- Social Sciences › Cultural Studies › Asian Culture and Media Studies
- Social Sciences › Political Science and International Relations › Asian Industrial and Economic Development
- Social Sciences › Sociology and Political Science › Korean Peninsula Historical and Political Studies
- Keywords
- Korean Wave, South Korean popular culture, global cultural flows, transnational media, cultural export
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