Designing a Promotional Media Website for Pottery Products Using the Waterfall Method
Open accessAbstract
Background: Penujak Village is one of the oldest pottery tourism villages that has succeeded in providing pottery production for foreign collectors. After the Bali bombing incident, Penujak pottery experienced a decline, which could trigger several other factors, including the development of promotions. Promotions used by the Penujak community still use traditional word-of-mouth promotions.Objective: This research aims to create a website to help promote pottery products in Penujak Village. Methods: This research uses a qualitative approach with the waterfall system development method.Result: The research produced website promotion interval values of 29, 1 being > 26, 6 31, 2 which can be categorized as 4 = Agree.Conclusion: Pottery promotional media in the Penujak tourist village is suitable for use as promotional media. Tests were carried out on promotional media using usability theory with seven questions fulfilled.
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Halim, J., & Lasut, D. (2024) · bit-Tech · doi:10.32877/bt.v7i2.1697 · Cited by 3 · see citing works
- Authors
- Madani, M., & Haryono, H.
- Affiliations
- Universitas Bumigora (ID)
- Venue
- Jurnal Bumigora Information Technology (BITe)
- Publisher
- STMIK Bumigora Mataram
- Published
- 2024-01-11
- Volume
- 5
- Issue
- 2
- Pages
- 195-204
- ISSN
- 2685-4066 (ISSN-L)
- OpenAlex
- W4391263747
- Cited by
- 0
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- diamond
- dx.doi.org
- Locations
- Jurnal Bumigora Information Technology (BITe) (publishedVersion, cc-by)
- Topics
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Social Sciences › Demography › SMEs Development and Digital Marketing
- Physical Sciences › Computer Science › Software › Engineering and Information Technology
- Keywords
- promotional media, web design, word-of-mouth marketing, usability testing, tourism promotion
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