On the factors influencing green purchase intention: a meta-analysis approach
Open accessAbstract
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
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AUTH can build trust by lowering inferences of opportunism and increasing perceived truthfulness; PSR can build trust by lowering perceived risk through relational closeness.
“AUTH can build trust by lowering inferences of opportunism and increasing perceived truthfulness; PSR can build trust by lowering perceived risk through relational closeness.”
From Cross-national evidence on influencer-driven green choice: a moderated-mediation model of authenticity, parasocial ties, and greenwashing exposure (2026) · cites this paper as Zhuang et al., 2021
The Theoretical Framework (Consumer Individual Characteristics; page unavailable) says trust can reduce perceived transaction risk, but it does not address authenticity (AUTH), parasocial relationships (PSR), opportunism, truthfulness, or relational closeness. Searches for those mechanisms found no passage supporting either proposed route to trust. (LLM, conf=0.74)
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References 108 · Cited by 440
Research works printed but not linked: 2
- Engel J. F. Blackwell R. D. Miniard P. W. (1995). Consumer Behavior. New York, NY: Dryden Press.
- Karatu V. M. H. Nik-Mat N. K. (2015). Determinants of green purchase intention in Nigeria: the mediating role of green perceived value. Proceedings of the International Conference on Accounting Studies (ICAS) 2015, Johor, 422– 430.
- Authors
- Zhuang, W., Luo, X., & Riaz, M. U.
- Affiliations
- Harbin University of Science and Technology (CN)
- Corresponding author
- Luo, Xiaoguang
- Venue
- Frontiers in Psychology
- Publisher
- Frontiers Media SA
- Published
- 2021-04-09
- Volume
- 12
- Pages
- 644020-644020
- ISSN
- 1664-1078 (ISSN-L)
- PMC
- PMC8062720
- OpenAlex
- W3153903983
- Cited by
- 440
- References
- 108
- Citations by year
- 2026: 91 · 2025: 112 · 2024: 107 · 2023: 88 · 2022: 39 · 2021: 3
- FWCI
- 11.11
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Frontiers in Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- green purchase intention, green consumption, green perceived value, green trust, green perceived risk, attitudes, perceived behavioral control, subjective norms, collectivism, social factors, green products
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