The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.
Factors Influencing the Sale of Local Products through Short Supply Chains: A Case of Family Dairy Farms in Slovakia
Open accessAbstract
Increasing consumption of local products is a key factor for sustainable agriculture. This study deals with the factors that influence the sales of local products with a focus on value-added dairy products. The research involved 30 family businesses operating in the agro-sector. Primary data were obtained by a detailed online questionnaire survey. For deeper examination, five hypotheses were determined and statistically tested using the Friedman test and Nemenyi method. Using the acquired theoretical background and empirical research in a set of family farms, we can state that the goal of farmers is to sell their products through the shortest possible route directly to the consumer. The most commonly used tools of a short supply chain are on-farm sales and telephone order sales, on the other hand, farms rarely sell products in farmers’ markets, celebrations and anniversaries or e-shops, even though these tools all have great potential. The results show that farmers consider the product itself (quality, freshness, locality) to be the most important factor when selling local products, as well as customer recommendations and loyalty. Based on the results of the research, we propose to streamline sales support through new forms of marketing approaches to premium products, such as locally fresh products produced on family farms.
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“Small producers face an acute lack of logistical infrastructure, high distribution costs, and strict regulatory and hygiene standards [13,17,18].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [17]
In the citing paper
“Large holdings dominate production and rely mainly on scale-based strategies and low-value-added commodities [14,15], while SFSCs are primarily associated with small and family producers oriented toward direct sales [16,17].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [17]
In the citing paper
“Within SFSCs, however, their position is not clear, as existing literature primarily focuses on small and micro-enterprises as the SFSC actors in Slovakia [16,17,19].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [17]
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Metadata
- Authors
- Horská, E., Petriľák, M., Šedík, P., & Nagyová, Ľ.
- Affiliations
- Slovak University of Agriculture in Nitra (SK)
- Faculty of Economics and Management, Center for Research and Educational Projects, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovakia
- Corresponding author
- Horská, Elena
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2020-10-15
- Volume
- 12
- Issue
- 20
- Pages
- 8499
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W3092912145
- Cited by
- 36
- References
- 39
- Citations by year
- 2026: 3 · 2025: 5 · 2024: 6 · 2023: 9 · 2022: 7 · 2021: 5 · 2020: 1
- FWCI
- 3.55
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Funders
- Agentúra na Podporu Výskumu a Vývoja (APVV-16-0244)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Development › Rural Development and Agriculture
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Agricultural economics and policies
- Keywords
- local products, short supply chains, family dairy farms, value-added dairy products, direct sales, farmers' markets, e-commerce, product quality, customer loyalty, customer recommendation, sustainable agriculture, Slovakia
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